Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
Visitors can't tell what you do within 3 seconds.
Missing call-to-action
No clear next step for interested followers.
Low engagement rate
Content might not be resonating with the audience.
Opportunities
Priority: Quick Wins
Add profession and niche to bio
Including "Artist" and specific styles can improve discoverability.
Introduce a clear CTA in bio
Direct followers to explore your portfolio or contact you.
Enhance social proof
Share achievements or recognitions in the bio to build credibility.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
91/150
Why it works:
- • This bio emphasizes her artistry and invites collectors to view her work, also providing an inquiry option.
Option 2: Volume/Bookings Focus
85/150
Why it works:
- • Targets individuals looking to purchase or commission art, highlighting her creative involvement.
Option 3: Community/Growth Focus
90/150
Why it works:
- • Appeals to a community-focused audience, encouraging engagement and collaboration.
Current vs. Recommended
Character Usage
📊Profession
✨CTA
🔗Social Proof
✨Link Strategy
✨Engagement Tactics
✨Competitive Intelligence
Top Related Accounts Analysis:
- No related profiles were provided, indicating a potential untapped niche or lack of direct competitors identified by Instagram. This suggests an opportunity to carve out a distinct niche by developing a more defined artistic identity and leveraging unique content.
Positioning Recommendation: Focus on storytelling through art, emphasizing narrative and humor in both bio and content. This unique angle can help differentiate from other artists and build a loyal following.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Artist," "Pen and Ink"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 3 → 7/10
Final Recommendations
What's Working (Keep Doing): ✅ Narrative-driven captions add personality. ✅ Participation in creative challenges like Inktober. ✅ Use of clear, quality images in posts.
What Needs Fixing (Priority): ❌ Bio lacks clear professional and niche keywords. ❌ No strategic CTA guiding followers to a specific action. ❌ Engagement efforts are inconsistent; needs more proactive interaction.
Biggest Opportunity: Leverage storytelling and humor in content and bio to differentiate from generic art profiles. Focus on creating narratives that resonate with the audience, potentially increasing engagement by 30%.
Positioning Statement: "Melinda Whitten: Bringing stories to life through art, with a touch of humor and heart."
Next Steps
- Update Bio with profession and niche specifics (Immediate)
- Implement CTA in bio directing to portfolio (Immediate)
- Engage Actively with followers through comments and stories (Immediate)
- Explore Link Tools to offer multiple viewer options (This Week)
- Plan Content Calendar to include diverse themes beyond Inktober (This Month)
- Collaborate with Peers or industry influencers to expand reach (This Month)
Expected Result: Within 30 days, expect a 20-30% increase in profile visits and a boost in qualified inquiries through strategic bio updates and active engagement.