Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
Visitors can't tell what the primary focus is within 3 seconds.
Missing call-to-action
No clear next step for interested followers seeking more engagement.
Low engagement rate
Current engagement rates are below average, indicating weak content connection.
Highlight strategy lacks clarity and purpose
Current highlights may not effectively showcase key content and services.
Opportunities
Priority: Quick Wins
Add specific CTA in bio
Encourage followers to take action, such as visiting the link to purchase or attend an event.
Optimize the use of highlights
Clarify and categorize highlights to include key aspects such as "Events," "Books," "Art," and "Testimonials."
Enhance engagement with interactive content
Use questions, polls, and other interactive elements in posts and stories to engage followers.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
120/150
Why it works:
- • Clearly defines the artistic focus and invites high-end collectors by emphasizing cultural and artistic depth.
Option 2: Volume/Bookings Focus
125/150
Why it works:
- • Focuses on driving book and event sales, making it ideal for boosting immediate volume and bookings.
Option 3: Community/Growth Focus
130/150
Why it works:
- • Encourages community engagement by mentioning sponsorships and inviting followers to join the creative journey.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨CTA
🔗Engagement Strategy
✨Highlight Clarity
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Related accounts often highlight their niche and specialties clearly.
- Link strategies: Many successful accounts use a simple, clear CTA directing to their main offer.
- Highlight structures: Top profiles have organized highlights showcasing different facets of their work like "Portfolio," "Testimonials," and "Events."
- Opportunities to differentiate: Emphasize unique artistic style and thematic depth, offer behind-the-scenes content or exclusive previews.
Positioning Recommendation: Focus on the unique integration of art and poetry with cultural commentary. This can differentiate the profile in an otherwise crowded creative field, appealing to audiences seeking depth and narrative.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-40%
- Improved search ranking for keywords: "Artist," "Poet," "Author"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 57 → 80 (After improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Leveraging cultural and thematic elements in content. ✅ Using external links to promote book and events. ✅ Engaging with deep, evocative storytelling.
What Needs Fixing (Priority): ❌ Add clear profession keywords to the bio. ❌ Implement a strong CTA directing followers to the link. ❌ Revise highlight categories for clarity and engagement.
Biggest Opportunity: Streamlining the bio and highlights with clear, compelling language can attract more niche followers and increase engagement by 30-40%.
Positioning Statement: "A London-based Artist and Poet, merging cultural narratives with profound art expressions."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Revise Bio for Clarity (Immediate action, enhances discoverability)
- Implement CTA in Bio (Immediate action, increases conversion)
- Re-organize Highlights (Immediate action, improves user experience)
- Develop Posting Schedule (1 week, increases engagement consistency)
- Launch Instagram Ad Campaign (2 weeks, expands reach)
- Collaborate with Influencers (3 weeks, boosts credibility and exposure)
Expected Result: Within 30 days of implementing all recommendations, the profile should see a 30-40% increase in engagement and conversions, positioning it more competitively in the artistic and literary niche.