Score Breakdown
Critical Issues
Priority: Immediate Action
No external link provided
Missed opportunity for driving traffic or conversions.
Lack of actionable CTA in bio
No clear next step for engagement or sales.
Only 2 highlights
Missing comprehensive showcase of work, testimonials, and processes.
Personal account settings
Limits analytics and professional features beneficial for growth.
Low engagement on posts
Majority of posts have minimal likes and comments, indicating a need for strategy overhaul.
Opportunities
Priority: Quick Wins
Add an external link to bio
Direct traffic to a portfolio, shop, or contact form.
Create additional highlights
Include categories like "Portfolio," "Testimonials," and "Pricing."
Optimize bio for CTA and keywords
Clarify offers and encourage interaction.
Switch to a Creator account
Access enhanced analytics and features.
Emphasize high-engagement content
Build on themes of self-love and religious connection for audience resonance.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
78/150
Why it works:
- • Highlights her niche and location while inviting commissions, appealing to high-end clients seeking unique art.
Option 2: Volume/Bookings Focus
92/150
Why it works:
- • Provides a clear call to action for ordering, with the location included for local customers.
Option 3: Community/Growth Focus
104/150
Why it works:
- • Invites followers to participate in her journey, emphasizing community and connection.
Current vs. Recommended
Character Usage
📊Profession Stated
✨Location Mentioned
✨Call-to-Action
✨External Links
✨Account Type
✨Competitive Intelligence
Top Related Accounts Analysis: Based on the absence of related profiles, Rachel has a unique niche with limited direct competition. This presents an opportunity to establish herself as a leading figure in the spiritual art community. By examining similar accounts in broader categories, such as religious art or doodle communities, she can identify successful strategies like interactive stories, themed highlights, and link optimizations.
Positioning Recommendation: Focus on becoming a recognized artist in the religious doodle art niche by leveraging the unique combination of faith-based themes and artistic expression. Emphasizing the personal touch and emotional connection in her posts will differentiate her from broader art profiles.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-40%
- Improved search ranking for keywords: "Doodle Art," "Spiritual Art"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through enhanced bio clarity and highlights
Professionalism:
- Profile confidence score: Current (Low) → After improvements (High)
Final Recommendations
What's Working (Keep Doing): ✅ Engaging with religious and self-love themes - Strong emotional resonance. ✅ Use of niche-specific hashtags - Helps in discovery. ✅ Personal storytelling in captions - Builds a connection.
What Needs Fixing (Priority): ❌ Add an external link for conversions - Major missed opportunity. ❌ Increase highlight count - Comprehensive showcase needed. ❌ Switch to a Creator account for analytics - Gain insights for growth.
Biggest Opportunity: Establish a robust presence in the spiritual art niche by optimizing bio for clarity and conversion, introducing a structured content plan, and engaging with followers through stories and interactive posts. Expected impact: 30% increase in profile engagement and inquiries.
Positioning Statement: "Rachel, the artist who blends faith and creativity, offers unique spiritual expressions through doodle art, inviting you to explore art that inspires and connects."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update bio (Immediate - Refresh and improve discoverability)
- Add portfolio link (Immediate - Direct followers to explore or purchase)
- Switch to Creator account (Immediate - Gain insights and tools)
- Develop content calendar (1 week - Ensure consistent engagement)
- Engage with followers (2 weeks - Build relationships and community)
- Collaborate with similar artists (3 weeks - Expand reach and influence)
Expected Result: Within 30 days, Rachel should expect a noticeable increase in engagement, clearer pathways for conversions, and a more professional profile setup that invites collaboration and growth opportunities.