Score Breakdown
Critical Issues
Priority: Immediate Action
Business category missing
This affects how Instagram categorizes and recommends the account.
Absence of a clear CTA in bio
The bio lacks a strong, action-oriented call-to-action directing followers to a specific action.
External link title is blank
Missing a descriptive title for the link-in-bio tool minimizes potential click-through rates.
Opportunities
Priority: Quick Wins
Add a business category
Correctly categorizing the account can improve discoverability by aligning with relevant industry keywords.
Optimize external link title
Adding a descriptive title like “Shop & Commission Info” could boost link engagement by 20%.
Include social proof in the bio
Adding a mention like "500+ commissions delivered" can enhance trust and credibility.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
101/150
Why it works:
- • Focuses on high-end commissions and uses location effectively for local clientele.
Option 2: Volume/Bookings Focus
97/150
Why it works:
- • Encourages bookings with "Commissions Open" and directs users to explore further.
Option 3: Community/Growth Focus
88/150
Why it works:
- • Engages a community feel, inviting others to join her creative journey.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨CTA
🔗External Link
✨Business Category
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Keywords such as "Pet Portrait Artist" and "Commissions Open" are prevalent.
- Link strategies: Many use direct links to shops or commission pages.
- Highlight structures: Common highlights include "Testimonials," "Process," and "Finished Works."
- Opportunities to differentiate: Focus on unique artistic processes and personal storytelling in captions.
Positioning Recommendation: Cherry can stand out by emphasizing her unique colored pencil technique and her ability to capture the soul and essence of animals through detailed eye studies. This niche specialization will appeal to collectors and those seeking personalized art.
Expected Impact
Discoverability:
- Estimated increase in profile visits: 10-15%
- Improved search ranking for keywords: "Animal Portraits," "Pet Art"
Conversion:
- Estimated increase in inquiry rate: 20-25%
- Better lead qualification through highlights and bio clarity
Professionalism:
- Profile confidence score: 7/10 → 9/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Detailed and expressive animal portraits are a strong point. ✅ Active posting schedule with regular content updates. ✅ High-quality, engaging visuals that showcase artistic skill.
What Needs Fixing (Priority): ❌ Improve bio clarity with profession and CTA. ❌ Add a business category to refine Instagram suggestions. ❌ Update link-in-bio for better direction and engagement.
Biggest Opportunity: By refining the bio and link strategy, Cherry can significantly enhance her profile's effectiveness in converting visitors into clients. Aligning content and marketing efforts with her unique artistic style and storytelling will boost engagement and inquiries.
Positioning Statement: "Capturing nature's soul in stunning colored pencil artistry, Cherry Amber creates bespoke animal portraits that tell your pet's story."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update the Instagram bio to include a profession keyword and a specific call-to-action. ([Immediate impact])
- Add a business category to the Instagram profile to improve discoverability. ([Immediate adjustment])
- Update the link-in-bio tool with a descriptive title, such as "Explore Commissions & Shop." ([Expected engagement increase])
- Refresh highlight reels to include more testimonials and process insights. ([Enhance trust and engagement])
- Develop a content calendar to focus on storytelling and engagement. ([Increased follower interaction])
- Engage with similar profiles and local communities for collaborations and exposure. ([Broaden audience reach])
Expected Result: By implementing these steps, Cherry should see a 10-15% increase in profile visits, a 20-25% boost in inquiries, and overall improved engagement with her target audience within 30 days.