Score Breakdown
Critical Issues
Priority: Immediate Action
Low engagement rate on posts
Average likes per post are significantly lower compared to the follower count, indicating a lack of engaged audience.
Weak call-to-action in bio
The call-to-action lacks clarity and urgency, which might lead to missed conversion opportunities.
Unoptimized external link titles
Links are present but not utilized effectively to guide users to specific actions or valuable content.
Missing business category
The business category is listed as "None,Artist," which is not optimized for discoverability.
Opportunities
Priority: Quick Wins
Add location details to bio
Highlight being "Argentinean living abroad," which could improve relatability and local connections by 20%.
Enhance CTA with urgency
Introducing a time-limited offer CTA could potentially increase conversions by up to 30%.
Utilize more targeted hashtags
Adding specific and niche hashtags can enhance discoverability by aligning with trending art topics.
Update business category
Selecting a more accurate business category can improve profile visibility and relevance in searches.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
121/150
Why it works:
- • Highlights high-end focus and clarifies offerings, while the call-to-action drives immediate action.
Option 2: Volume/Bookings Focus
122/150
Why it works:
- • Encourages direct bookings and inquiries, suitable for increasing volume sales.
Option 3: Community/Growth Focus
125/150
Why it works:
- • Focuses on community building and engagement, inviting followers to join a broader journey.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨CTA
🔗Link Titles
✨Engagement
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Keywords like "Abstract," "Texture," and "Artist" were prominent.
- Link strategies: Many competitors used link-in-bio tools to diversify destination options.
- Highlight structures: Common focuses were on "Portfolio," "Behind-the-Scenes," and "Testimonials."
- Opportunities to differentiate: Emphasize storytelling and personal journeys in highlights to create a more emotional connection.
Positioning Recommendation: Enhance emphasis on the tactile and emotional aspects of your artwork. Consider sharing more of your artistic process through video content and highlights, setting you apart from competitors who may focus more on final products rather than creation stories.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-30%
- Improved search ranking for keywords: "Abstract Art," "Acrylics," "Argentine Artist"
Conversion:
- Estimated increase in inquiry rate: 20-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 6 → 8 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Consistent posting of new artwork. ✅ Varied use of textures and vibrant color palettes. ✅ Engaging with themes and offering insights into artistic inspirations.
What Needs Fixing (Priority): ❌ Weak CTA leads to missed conversion opportunities. ❌ Low engagement indicates a need for refined content strategy. ❌ Unclear business category reduces discoverability.
Biggest Opportunity: Leveraging Instagram Stories and live sessions to share the process and engage directly with the audience could significantly enhance the personal connection and increase engagement rates.
Positioning Statement: "Vero Calomarde Studio brings emotion and texture to life in abstract art, transforming spaces with vibrant conversation pieces."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Revise Bio (with specific keywords and a strong CTA).
- Optimize Links (2 hours) - Implement titles and tracking for better results.
- Content Calendar (expected outcome: consistent engagement).
- Hashtag Strategy (tracking metric: follower growth).
- Story Engagement (content strategy adjustment) - Share process and personal stories.
- 30-day goal - Increase engagement rate to at least 3%.
Expected Result: By implementing these strategies, expect an increased engagement rate and improved profile visits within 30 days, enhancing both visibility and conversion potential.