Score Breakdown
Critical Issues
Priority: Immediate Action
Low engagement rate
Posts are not reaching or engaging the audience effectively, with likes often below 10 on a follower base of over 3,000.
Unclear call-to-action in bio
The bio ends with "Explore my collection," which lacks specificity and doesn't create urgency.
Overuse of hashtags in some posts
This dilutes focus and may confuse Instagram's algorithm, reducing post visibility.
Business category is set to 'None'
Missing an opportunity to improve discoverability through proper categorization.
Opportunities
Priority: Quick Wins
Optimize bio with a clear call-to-action
Adding urgency and specificity (e.g., "Visit my gallery today for exclusive art").
Utilize Instagram's business categorization
Properly categorizing as an artist can improve searchability and credibility.
Diversify content with interactive posts
Encourage more audience interaction through polls or questions in stories.
Increase social proof
Highlight publications, exhibitions, or client testimonials in posts or highlights.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
104/150
Why it works:
- • This version emphasizes quality and exclusivity, appealing to collectors seeking original and bespoke art pieces.
Option 2: Volume/Bookings Focus
108/150
Why it works:
- • This version highlights availability and encourages exploration and purchase, appealing to buyers ready to make a purchase.
Option 3: Community/Growth Focus
105/150
Why it works:
- • It invites interaction and community building, encouraging engagement and follower growth.
Current vs. Recommended
Character Usage
📊Call-To-Action
✨Business Category
✨Hashtag Strategy
✨Engagement Rate
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Successful profiles often mention specific art styles or media, emphasizing unique artistic approaches.
- Link strategies: Top profiles use specific, action-driven link titles and varied link types (e.g., shop, book, portfolio).
- Highlight structures: Common highlights include "Portfolio," "Process," and "Testimonials."
- Opportunities to differentiate: Highlighting unique pastel techniques and serene nature themes could set the profile apart from competitors.
Positioning Recommendation: To stand out, emphasize the unique pastel techniques and the serene, calming effect of the artwork. Highlighting client testimonials and the artist's process can also add depth to the profile's narrative.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Pastel Art", "Nature-Inspired Art"
Conversion:
- Estimated increase in inquiry rate: 10-15%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 54 → 75 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Visually consistent and serene art style ✅ Use of LinkTree for multiple link destinations ✅ Presence of highlights showcasing diverse content
What Needs Fixing (Priority): ❌ Low engagement due to unclear post themes ❌ Lack of urgency and specificity in CTAs ❌ Ineffective hashtag strategy diluting reach
Biggest Opportunity: The biggest untapped opportunity is optimizing engagement. By aligning content more closely with the bio claims and employing strategic hashtags and interactive content, engagement can be significantly boosted, potentially increasing inquiries by 30%.
Positioning Statement: "Creating serene spaces through nature-inspired pastel landscapes, inviting tranquility and beauty into every home."
Next Steps
- Revise Bio and CTA (Immediate - within 1 day)
- Correct Business Category (Immediate - within 1 day)
- Develop Content Calendar (1 week - consistency and variety)
- Implement UTM Tracking (1 week - improve link tracking)
- Create Testimonials Highlight (2 weeks - build social proof)
- Engage with Followers via Stories (Ongoing - increase interaction)
Expected Result: By implementing these recommendations, expect a 20-30% increase in profile visits and a 10-15% rise in conversion rate within 30 days.