@thundercatcreations profile

Instagram Audit

@thundercatcreations

Artist • 137 Followers

42
/100
NEEDS WORK

Score Breakdown

Profile Foundation 15/30
Link & CTA Strategy 0/25
Account Configuration 4/15
Content Strategy 16/20
Competitive Position 7/10

Critical Issues

Priority: Immediate Action

#1

No external links provided

Missing opportunity to direct followers to a portfolio, shop, or contact page.

#2

Minimal highlights

Only 2 present, missing potential categories like portfolio, testimonials, or process.

#3

Bio lacks a clear call-to-action

No directive for the audience on what to do next.

Opportunities

Priority: Quick Wins

#1

Add an external link

Direct followers to a portfolio or contact page to increase engagement and potential conversions.

#2

Expand highlight reels

Add more highlights such as "Portfolio," "Process," and "Testimonials" to provide more information to potential clients.

#3

Include a call-to-action in bio

Encourage a specific action, such as visiting a website or contacting for commissions.

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

🎨 Claudia Hansen Art | Collectible Geometric Creations Explore my unique emotional art 🌈 Commissions open

98/150

Why it works:

  • • This focuses on attracting collectors by highlighting Claudia's unique art style and availability for commissions.

Option 2: Volume/Bookings Focus

🎨 Claudia Hansen | Colorful Emotions in Art Discover your next masterpiece 🌟 DM for collaboration

95/150

Why it works:

  • • This is designed to drive volume through collaborations and direct engagement.

Option 3: Community/Growth Focus

🎨 Mama Artist Claudia | Healing through Art Join me on a colorful journey 🌈 🎨 Follow for creative joy

101/150

Why it works:

  • • Emphasizes community-building and engaging followers in the artistic process and journey.

Current vs. Recommended

Character Usage

📊
Current
101/150
Recommended
98/150
Impact
Better optimization

Bio Clarity

Current
Vague CTA
Recommended
Clear CTA for commissions
Impact
Increases inquiries

Link Strategy

Current
None
Recommended
Portfolio/Contact link
Impact
Drives traffic to external resources

Highlight Count

Current
2
Recommended
5-6 with variety
Impact
Provides comprehensive information

Engagement Rate

Current
13%
Recommended
13-15% with hashtags
Impact
Increases discoverability and engagement

Competitive Intelligence

Top Related Accounts Analysis: While there are no related profiles listed, Claudia can analyze prominent artists with similar styles on Instagram. Look for common bio elements such as clear calls-to-action, professional links, and highlight use. Top performers often have robust highlight structures and engaging link strategies, like direct shop links or interactive web experiences.

Positioning Recommendation: Claudia can enhance her position by emphasizing the healing and playful aspects of her art, potentially appealing to communities focused on art therapy and emotional wellness.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: "geometric art," "emotional art"

Conversion:

  • Estimated increase in inquiry rate: 15-25%
  • Better lead qualification through updated highlights and bio clarity

Professionalism:

  • Profile confidence score: 42 → 70 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Engaging storytelling in captions ✅ Unique, colorful art style ✅ Strong engagement with existing followers

What Needs Fixing (Priority): ❌ Add a call-to-action in bio and external link ❌ Increase highlight reels to include testimonials and services ❌ Switch to a business or creator account for analytics and music features

Biggest Opportunity: Claudia's biggest opportunity lies in crafting a stronger link strategy and being more explicit in her calls-to-action. Adding external links and clear directives could potentially increase conversions by 25%.

Positioning Statement: "Claudia Hansen transforms emotions into vibrant geometric art, inviting you on a playful journey of color and self-discovery."

Next Steps

CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:

  1. Update Bio (Today) - Add CTA and professional link.
  2. Expand Highlights (1 week) - Create portfolio and process highlights.
  3. Engagement Analysis (2 weeks) - Review engagement metrics for content refinement.
  4. Hashtag Strategy (2 weeks) - Implement consistent hashtags for each post.
  5. Switch Account Type (1 month) - Consider creator account for additional features.
  6. Content Calendar (1 month) - Plan a month's worth of engaging, strategic content.

Expected Result: Within 30 days, Claudia should see increased engagement and conversions, leading to a more refined and professional online presence.

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