@thomejolly profile

Instagram Audit

@thomejolly

β€’ 34 Followers

25
/100
NEEDS WORK

Score Breakdown

Profile Foundation 5/30
Link & CTA Strategy 0/25
Account Configuration 4/15
Content Strategy 6/20
Competitive Position 0/10

Critical Issues

Priority: Immediate Action

#1

No profession or target audience stated in bio

The bio lacks clarity on what you do and who your audience is.

#2

Missing call-to-action and external links

There's no CTA to guide visitors, and the absence of external links means missed conversion opportunities.

#3

No hashtags or strategic captions

Current posts lack keywords and context that could improve discoverability.

Opportunities

Priority: Quick Wins

#1

Add a clear profession to the bio

Specify that you're an artist or painter to immediately communicate your primary activity.

#2

Include a call-to-action in the bio

Encourage viewers to engage, such as "DM for commissions" or "See more on my site."

#3

Utilize hashtags

Incorporate 5-10 relevant hashtags per post to increase visibility.

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Painter of serene landscapes & custom art pieces. 🎨 DM for commissions or inquiries. Based in [Location]

98/150

Why it works:

  • β€’ Clearly positions as a painter, invites direct engagement for high-value commissions, and adds a local connection.

Option 2: Volume/Bookings Focus

Creating vibrant art from the heart ❀️. Message for custom pieces! Based in [Location].

86/150

Why it works:

  • β€’ Invites engagement for bookings and conveys a warm, inviting personality.

Option 3: Community/Growth Focus

Join my art journey 🎨. Sharing paintings & personal stories. Let's create together! DM for more.

105/150

Why it works:

  • β€’ Encourages community-building and engagement by sharing personal stories and inviting collaboration.

Current vs. Recommended

Character Usage

πŸ“Š
Current
10/150
Recommended
98/150
Impact
Better optimization

Profession Clarity

✨
Current
Absent
Recommended
Painter of serene landscapes & custom art pieces
Impact
Improved discoverability

Call-to-Action

✨
Current
Absent
Recommended
DM for commissions or inquiries
Impact
Increased engagement opportunities

Location Mention

✨
Current
Absent
Recommended
Based in [Location]
Impact
Enhanced local reach

Social Proof

✨
Current
Absent
Recommended
Add testimonials or client features in highlights
Impact
Builds credibility and trust

Competitive Intelligence

Top Related Accounts Analysis:
While no related profiles are provided, it's crucial to examine other artists' profiles in similar niches. Common successful strategies include professionally optimized bios, frequent use of art-related hashtags, and extensive highlights showcasing portfolios or testimonials.

Positioning Recommendation:
Position yourself as a unique artist with a compelling story about each piece. This can differentiate you in a crowded market by not just selling art, but selling an experience, a connection, or a personal journey.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-50%
  • Improved search ranking for keywords: "painter", "art commissions", "custom art"

Conversion:

  • Estimated increase in inquiry rate: 20-40%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 2/10 β†’ 6/10

Final Recommendations

What's Working (Keep Doing): βœ… Personal and relatable content that shows genuine sentiment. βœ… Diverse artistic exploration, such as different painting techniques.

What Needs Fixing (Priority): ❌ Profession and target audience clarity in the bio. ❌ Absence of a strategic link or call-to-action. ❌ Need for consistent post captions and hashtags.

Biggest Opportunity: The largest untapped potential lies in establishing a professional presence with a clear bio, strategic links, and engaging content that showcases both your art and personal journey. This could significantly boost your visibility and engagement, potentially increasing your audience tenfold.

Positioning Statement: "Creating vibrant, heartfelt art that tells a personal storyβ€”inviting you to experience and be part of the journey."

Next Steps

  1. Update Bio (Include profession and CTA) - Immediate
  2. Implement Link Strategy (Set up link-in-bio tool) - This week
  3. Develop Consistent Posting Schedule (3 posts per week) - This week
  4. Engage with Community (Comment and interact with related content) - Ongoing
  5. Analyze Post Performance (Refine based on engagement) - Monthly
  6. Collaborate with Others (Seek partnerships for cross-promotion) - Within the month

Expected Result: By implementing these strategies, you should expect to see a noticeable increase in profile engagement and potential client inquiries within 30 days.

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