@terrel_hale profile

Instagram Audit

@terrel_hale

None • 1,849 Followers

58
/100
NEEDS WORK

Score Breakdown

Profile Foundation 18/30
Link & CTA Strategy 15/25
Account Configuration 9/15
Content Strategy 10/20
Competitive Position 6/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Sport Massage Therapist & Poet | Georgetown | Explore healing through massage and words.

97/150

Why it works:

  • • Highlights dual expertise and location, appealing to local clients and poetry enthusiasts.

Option 2: Volume/Bookings Focus

Georgetown Sport Massage & Poetry | Book a session, feel the difference, experience the art.

112/150

Why it works:

  • • Direct call to action for booking, while introducing the poetic element.

Option 3: Community/Growth Focus

Poet & Massage Therapist | Georgetown | Join the journey of healing and art. Follow for more.

101/150

Why it works:

  • • Encourages community building and engagement through a follow request.

Current vs. Recommended

Character Usage

📊
Current
106/150 (30% wasted)
Recommended
97/150 (35% used)
Impact
Better optimization

Hashtag Strategy

Current
Minimal use
Recommended
Implement 10-15 relevant tags
Impact
Wider reach

Posting Frequency

Current
Sporadic
Recommended
Twice a week
Impact
Consistent engagement

Bio Clarity

Current
Mixed interests
Recommended
Focused on niche
Impact
Improved targeting

Competitive Intelligence

Top Related Accounts Analysis:

  • Many related profiles focus on art or running, indicating a strong community around these interests. Profiles like "davidhornungart" and "pruthruns" show a clearer niche and regularly updated content.

Positioning Recommendation: Clarify and emphasize your dual niche in poetry and sports massage. Regularly post content that integrates these elements to attract a more engaged audience.

Expected Impact

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: Poetry, Massage, Georgetown

Conversion:

  • Estimated increase in inquiry rate: 15-20%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: Current 6/10 → After improvements 8/10

Final Recommendations

What's Working (Keep Doing): ✅ Diverse content combining massage and poetry ✅ Use of highlights to showcase work ✅ Engagement with related profiles

What Needs Fixing (Priority): ❌ Bio clarity and niche emphasis ❌ Sporadic posting schedule ❌ Lack of strategic hashtag use

Biggest Opportunity: Use more relevant hashtags

Positioning Statement: "As a writer specializing in poetry and a sports massage therapist, Terrel Hale offers a unique blend of healing and art, connecting with both local athletes and poetry enthusiasts."

Next Steps

  1. Bio Update (Today) - Refine to highlight poetry and massage expertise.
  2. Hashtag Research (2 days) - Compile a list of effective hashtags.
  3. Engagement Plan (5 days) - Increase interaction with followers and similar accounts.
  4. Link Tool Implementation (7 days) - Set up a multi-destination link-in-bio.
  5. Content Schedule (14 days) - Maintain a consistent posting routine.
  6. Partnership Exploration (30 days) - Collaborate with local artists or poets.

Expected Result: "Within 30 days, expect improved engagement and a clearer niche focus, leading to a 20% increase in profile visits and inquiries."

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