Score Breakdown
Critical Issues
Priority: Immediate Action
Missing business category
The business category is set to "None, Photographer," which lacks specificity and may affect discoverability.
No clear CTA in bio
The bio directs users to the website but lacks a compelling call-to-action, potentially reducing conversion opportunities.
Low engagement on posts
Many posts receive minimal likes and comments, suggesting a need for improved content strategy or audience engagement tactics.
Opportunities
Priority: Quick Wins
Refine the bio with specific keywords
Including keywords such as "Long Island Photographer" or "Drone Artist" can enhance local discoverability.
Leverage highlights more effectively
Adding highlights for portfolio, services, and client testimonials can improve visitor engagement.
Integrate a clear CTA in captions
Encourage immediate action or interaction, such as booking a session or visiting the website, to drive conversions.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
129/150
Why it works:
- • This version emphasizes high-quality collections, appealing to collectors.
Option 2: Volume/Bookings Focus
141/150
Why it works:
- • This version focuses on bookings and highlights the unique drone service.
Option 3: Community/Growth Focus
123/150
Why it works:
- • This version focuses on community building and engagement.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨Business Category
✨CTA in Bio
✨Highlight Count
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include location, specific photography niche, and a compelling CTA.
- Link strategies used by top performers focus on directing traffic to a well-defined shop or portfolio.
- Highlight structures that appear consistently include client testimonials, frequently asked questions, and featured works.
- Opportunities to differentiate from the pack include emphasizing the unique combination of traditional and drone photography.
Positioning Recommendation: Position yourself as a premier Long Island drone and landscape photographer who captures both traditional and innovative perspectives of local scenery. Leverage your unique drone capabilities in both your bio and content to stand out.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Long Island Photographer," "Drone Photography"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current: Low → After improvements: Medium-High
Final Recommendations
What's Working (Keep Doing): ✅ Engaging in local art fairs and events ✅ Highlighting unique drone photography work ✅ Maintaining a consistent visual style related to Long Island
What Needs Fixing (Priority): ❌ Clarifying and enhancing bio for improved discoverability ❌ Incorporating a direct and compelling CTA in bio and captions ❌ Increasing post engagement through interactive content and community interaction
Biggest Opportunity: Emphasize drone photography as a unique service offering. This not only differentiates from competitors but also taps into a growing market interest. Leveraging this in marketing and content can significantly boost bookings and visibility.
Positioning Statement: "Long Island's go-to for breathtaking drone and landscape photography, capturing beauty from every angle."
Next Steps
- Update Bio (Today) - Revise text to include location, niche keywords, and strong CTA
- Adjust Business Category (Today) - Ensure proper categorization for better discoverability
- Create Highlights (This Week) - Include portfolio, services, and testimonials
- Engage with Community (This Month) - Interact with local businesses and art communities
- Promotional Campaign (This Month) - Launch a targeted ad to increase awareness
- Content Strategy Adjustment (This Week) - Plan engaging content that includes interactive posts and stories
Expected Result: By implementing these strategies, expect a 20-30% increase in profile visits and a 15-25% increase in inquiries within the next 30 days.