Score Breakdown
Critical Issues
Priority: Immediate Action
No highlights
Missing opportunity to showcase key works, testimonials, and ongoing series.
Low engagement on posts
Posts have little to no likes or comments, affecting algorithmic reach.
No clear call-to-action in bio
Lack of direction for followers, missing conversion opportunities.
Business category not properly set
Listed as "None, Art," which is vague and not optimal for discovery.
Lack of posting consistency
No regular posting schedule affecting follower engagement and algorithmic favorability.
Opportunities
Priority: Quick Wins
Add highlights
Use highlights to keep important content like "Portfolio," "Testimonials," and "Events" accessible.
Improve call-to-action
A clear and compelling CTA in the bio can drive more traffic to your site.
Utilize strategic keywords in biography
Adding searchable terms like "Northern California Painter" can improve discoverability.
Engagement tactics
Ask questions in captions to encourage interaction and increase post visibility.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
108/150
Why it works:
- • Directly appeals to high-end buyers by highlighting location and art type.
Option 2: Volume/Bookings Focus
116/150
Why it works:
- • Focused on driving bookings and orders with a straightforward call to action.
Option 3: Community/Growth Focus
130/150
Why it works:
- • Encourages community growth by focusing on shared passions and inviting engagement.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨Call-to-Action
✨Highlights
✨Engagement Strategy
✨Competitive Intelligence
Top Related Accounts Analysis: Teresa does not have any related profiles listed, indicating a potential lack of competitive analysis or insufficient profile data for Instagram's algorithm to connect. Exploring similar artists in the Northern California area or those with a focus on landscapes might provide strategic insights.
Positioning Recommendation: Teresa can differentiate her profile by emphasizing her Northern California roots and landscape specialization. Highlighting this geographical connection, combined with consistent storytelling about the art creation process, could attract a dedicated audience.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Northern California Painter", "Pet Portraits"
Conversion:
- Estimated increase in inquiry rate: 25-35%
- Better lead qualification through highlights and bio clarity
Professionalism:
- Profile confidence score: Current: 4/10 → After improvements: 7/10
Final Recommendations
What's Working (Keep Doing): ✅ Emphasis on diverse art styles and mediums ✅ Inclusion of location in bio for regional connections ✅ Website link in bio directing to an art portfolio
What Needs Fixing (Priority): ❌ Lack of highlights - immediate setup required ❌ Bio lacks strong call-to-action - needs clarity ❌ Low engagement on posts - requires interactive strategies
Biggest Opportunity: Leveraging her Northern California roots and nature themes offers a chance to create a compelling narrative that connects with local audiences and art lovers interested in regional beauty, potentially increasing engagement and sales by 30-40%.
Positioning Statement: "Northern California-based artist specializing in capturing the serene beauty of landscapes and beloved pets through oils, acrylics, and watercolors."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Optimize bio ([update with concise, impact-driven content])
- Create highlights ([Portfolio, Testimonials, Events])
- Develop a posting schedule ([consistent content delivery])
- Engage with followers ([ask questions in captions, respond to comments])
- Implement link-in-bio tool ([showcase multiple links])
- Explore competitive profiles ([gather insights for differentiation])
Expected Result: Increase in engagement and conversion rates with an estimated 25% growth in profile visits and potential sales by focusing on unique positioning and strategic content delivery.