Score Breakdown
Critical Issues
Priority: Immediate Action
No comprehensive CTA in bio
Although there are CTAs in posts, a clear call-to-action in the bio is missing, leaving potential clients unsure of the next step.
Lack of optimization in external links
The title of the link is missing, which can lead to confusion about the purpose of the links.
Highlight utilization not fully strategic
While there are 13 highlights, they lack a clear categorization and could confuse visitors about your offerings.
Business category is not clearly defined
The category "None, Photographer" is ambiguous and could affect how your profile is recommended.
Opportunities
Priority: Quick Wins
Add a powerful CTA in the bio
A direct CTA like "DM to Book a Portrait Session" could increase direct inquiries by approximately 15-20%.
Optimize external link titles
Clear titles for links such as "Visit Portfolio" or "WhatsApp for Booking" can improve click-through rates.
Organize highlights strategically
Creating highlights like "Testimonials", "Portfolio", "Services", and "About Me" could improve information access and lead qualification.
Use engagement stories more prominently
Posts like those celebrating '500+ happy smiles' should be highlighted for greater social proof.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
148/150
Why it works:
- • Highlights awards, location, and a clear CTA to capture high-end clientele seeking exclusive services.
Option 2: Volume/Bookings Focus
147/150
Why it works:
- • Emphasizes volume and booking urgency, appealing to clients looking for immediate service.
Option 3: Community/Growth Focus
146/150
Why it works:
- • Focuses on community building and engagement, encouraging followers to join and participate.
Current vs. Recommended
Character Usage
📊CTA in Bio
✨External Link Titles
✨Highlight Strategy
✨Business Category
✨Competitive Intelligence
Top Related Accounts Analysis: Given the lack of specific related profiles, Tatiana should focus on analyzing local competitors and similar international photographers for insights. Observing successful accounts can highlight common bio elements, link strategies, and highlight structures that are effective.
Positioning Recommendation: Tatiana should lean into her narrative-driven style and focus on empowerment through photography. Emphasizing unique stories and transformations reflected through her lens can differentiate her from others in the market.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Auckland Photographer", "Boudoir Photography", "Commercial Photo"
Conversion:
- Estimated increase in inquiry rate: 20-25%
- Better lead qualification through strategic highlights and bio clarity
Professionalism:
- Profile confidence score: 68 → 85 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Strong engagement with narrative-driven content ✅ Diverse portfolio with a focus on empowerment ✅ High engagement rate with existing followers
What Needs Fixing (Priority): ❌ Clear, strategic CTA in bio ❌ Descriptive external link titles ❌ Streamlined highlight organization
Biggest Opportunity: Tatiana's biggest untapped opportunity lies in optimizing her bio and link strategies to improve discoverability and conversion. This could lead to a 20-30% increase in inquiries and engagements.
Positioning Statement: "Empowering photography that captures your essence, transforming moments into masterpieces."
Next Steps
- Optimize Bio and Links (Immediate): Enhance bio with clear CTA and descriptive link titles for better conversion (15% increase expected).
- Reorganize Highlights (1 day): Group into strategic categories for improved navigation and information access.
- Content Calendar Development (1 week): Plan posts around key events and promotions to sustain engagement.
- Competitor Analysis (2 weeks): Identify and leverage gaps in local and international market.
- Test New Caption Styles (2 weeks): Implement narrative-driven CTAs to increase post engagement.
- 30-day goal: Increase profile visits and inquiries by 20%.
Expected Result: Within 30 days, Tatiana should see a significant increase in qualified traffic to her profile, leading to higher inquiry rates and improved conversion through strategic profile optimizations.