Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
98/150
Why it works:
- • Enhances exclusivity and calls to action directly for high-value pieces.
Option 2: Volume/Bookings Focus
106/150
Why it works:
- • Encourages engagement through workshops, appealing to broader audiences.
Option 3: Community/Growth Focus
108/150
Why it works:
- • Focuses on community-building and shared experiences, fostering growth.
Current vs. Recommended
Character Usage
đź“ŠBusiness Account
✨Highlights
✨Posting Rhythm
✨Competitive Intelligence
Top Related Accounts Analysis: Limited data on related profiles suggests a unique market position. Focus on enhancing content quality and leveraging Instagram's search functionality through keyword optimization to stand out.
Positioning Recommendation: Increase differentiation by emphasizing the dual offering of products and workshops, highlighting successful past events and customer feedback.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: macramé, felting, workshops
Conversion:
- Estimated increase in inquiry rate: 30-50%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current → Improved with strategic enhancements
Final Recommendations
What's Working (Keep Doing): âś… Engaging workshop content âś… Nature-inspired aesthetic âś… Variety in crafting techniques
What Needs Fixing (Priority): ❌ Missing business account setup ❌ Lack of clear CTA in bio ❌ Inconsistent posting schedule
Biggest Opportunity: Enable business account for analytics access
Positioning Statement: "Crafting nature-inspired art and experiences through macramé and felting workshops."
Next Steps
- Enable business account - Immediate action for analytics access.
- Revise bio with CTA - 30 minutes; direct visitors to shop.
- Set posting schedule - 1 hour; plan consistent weekly posts.
- Leverage highlights - 2 hours; build strategic highlights.
- Engage with community - Daily; comment on similar profiles.
- Track and refine strategy - Weekly review metrics and adjust.
Expected Result: "Within 30 days, expect a 20-40% increase in follower count and improved engagement through consistent posting and strategic profile enhancements."