@tamara_bolger_artist profile

Instagram Audit

@tamara_bolger_artist

Artist • 1,710 Followers

42
/100
NEEDS WORK

Score Breakdown

Profile Foundation 12/30
Link & CTA Strategy 10/25
Account Configuration 5/15
Content Strategy 10/20
Competitive Position 5/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Portrait Artist | High Pigment Pencil Specialist 🎨 Capturing Stories through Art | DM for Commissions 🌟 Kingston, ON

Why it works:

  • • Highlights the artist's specialty and geographic area, encouraging direct contact for commissions.

Option 2: Volume/Bookings Focus

Pet & Portrait Artist 🐾 | Bringing Memories to Life Commissions Open! 📬 | Kingston-based

Why it works:

  • • Emphasizes open commissions and the artist's focus on pets, inviting immediate inquiries.

Option 3: Community/Growth Focus

Storytelling through Art 🎨 | Follow for Creative Journey Join the #ArtCommunity | Kingston, ON

Why it works:

  • • Encourages community involvement and positions the artist as part of a larger creative movement.

Current vs. Recommended

Character Usage

📊
Current
129/150 (14% wasted)
Recommended
148/150 (1% wasted)
Impact
Better optimization

Bio Clarity

Current
Moderate
Recommended
High
Impact
Improved engagement

Link Strategy

Current
Scattered
Recommended
Consolidated
Impact
+30% conversion

Highlight Utilization

Current
0 highlights
Recommended
5 strategic highlights
Impact
Increased inquiries

Competitive Intelligence

Top Related Accounts Analysis: Currently, there are no related profiles identified, which suggests a potential lack of clear competitive positioning or niche alignment.

Positioning Recommendation: To stand out, clearly define the target audience and tailor content specifically to their interests, using strategic hashtags and collaborations.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 15-20%
  • Improved search ranking for keywords: "Portrait Artist," "Pet Portraits"

Conversion:

  • Estimated increase in inquiry rate: 20-30%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 42 → 60

Final Recommendations

What's Working (Keep Doing): ✅ Strong personal storytelling in posts ✅ Engaging with pet and portrait art communities ✅ Utilizing a narrative-driven approach

What Needs Fixing (Priority): ❌ Lack of strategic highlights ❌ Inconsistent posting schedule ❌ Unclear niche positioning in bio

Biggest Opportunity: Create strategic highlights for your services

Positioning Statement: "Tamara Bolger: A Portrait Artist specializing in storytelling through high pigment pencil art, capturing the essence of pets and people alike in Kingston."

Next Steps

  1. Bio Update - Implement changes in bio for niche clarity and geographical focus (Today)
  2. Highlight Development - Create at least 5 highlights focused on services, testimonials, and process (This Week)
  3. Posting Schedule - Develop and adhere to a consistent posting schedule (This Month)
  4. Link Optimization - Utilize a link-in-bio tool for streamlined navigation (This Month)
  5. Engage with Audience - Increase interaction through stories and direct engagement (This Month)
  6. Monitor Progress - Set up regular checks on engagement rates and inquiries (Ongoing)

Expected Result: A strategically optimized profile with improved engagement and clearer market positioning within 30 days.

Have a friend that needs an audit?