Score Breakdown
Critical Issues
Priority: Immediate Action
Missing profession in bio
It's not immediately clear what services or products are offered.
No call-to-action
Visitors don't have a clear next step if they're interested in your offerings.
No highlights
Missing vital sections like services, testimonials, or FAQs.
Generic link title
The external link title is empty, missing an opportunity to guide visitors strategically.
Low engagement rates
Posts are receiving low likes and comments compared to the follower count.
Opportunities
Priority: Quick Wins
Add specific call-to-action in bio
Drive engagement and conversion.
Utilize Instagram highlights
Organize content into strategic categories like retreats, testimonials, and past works.
Optimize external link title
Use a clear, compelling title like "Book a Retreat" or "Explore Workshops."
Enhance bio with profession and keywords
State what you offer to attract the right audience and improve discoverability.
Feature social proof
Mention any publications, client reviews, or partnerships to enhance credibility.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
123/150
Why it works:
- • This bio is concise and directly appeals to high-end clients looking for exclusive, personalized experiences.
Option 2: Volume/Bookings Focus
112/150
Why it works:
- • The focus is on attracting more participants by highlighting the workshops and creating a sense of urgency with "Limited Spots."
Option 3: Community/Growth Focus
126/150
Why it works:
- • This bio emphasizes community and growth, encouraging followers to join a larger journey of creativity and cultural exploration.
Current vs. Recommended
Character Usage
📊Bio Profession
✨Call-to-Action
✨Link Title
✨Highlights
✨Engagement Strategy
✨Competitive Intelligence
Top Related Accounts Analysis: Though there are no direct related profiles provided, examining similar accounts can reveal common strategies like the use of vivid imagery, consistent branding, and strong storytelling elements. Observing their use of highlights, engagement strategies, and CTA effectiveness can offer insights into improving your profile.
Positioning Recommendation: Position yourself as the go-to destination for art retreats and cultural enrichment in Oaxaca. Highlight unique experiences, such as local artisan visits and personalized instruction, to stand out. Utilize storytelling to create emotional connections with potential followers and clients.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-50%
- Improved search ranking for keywords: art workshops, Oaxaca retreats
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through improved bio clarity and highlights
Professionalism:
- Profile confidence score: 4/10 → 7/10
Final Recommendations
What's Working (Keep Doing):
✅ Strong thematic focus on Oaxaca's culture and artistry
✅ Rich, narrative-driven captions that tell a personal story
✅ Consistent use of relevant hashtags for discoverability
What Needs Fixing (Priority):
❌ Lack of clear call-to-action and profession in bio
❌ Missing highlights to organize and showcase key offerings
❌ Low engagement rates suggesting a need for more interactive content
Biggest Opportunity: Focus on integrating personal storytelling with clear calls-to-action and strategic highlights. This can significantly improve engagement and conversion rates by creating a more structured and inviting profile for potential clients.
Positioning Statement: "Immerse yourself in the art and culture of Oaxaca with exclusive retreats that blend creativity and tradition."
Next Steps
- Revise Bio (0.5 hours) - Add profession, CTA, and optimize keywords.
- Enhance External Links (1 hour) - Update linktree with descriptive titles.
- Create Highlights (2 hours) - Develop and organize key content areas.
- Engage with Audience (Ongoing) - Increase interaction through comments and DMs.
- Content Strategy Adjustment (4 hours) - Plan and schedule interactive and engaging content.
- Monitor Analytics (Ongoing) - Use insights to refine strategies and measure success.
Expected Result: Within 30 days, expect enhanced profile discoverability, a more structured user journey, and a noticeable increase in engagement and inquiries.