Score Breakdown
Critical Issues
Priority: Immediate Action
No call-to-action or external link
This is a significant missed opportunity to direct followers to a portfolio or shop.
No highlights
Missing crucial highlights like portfolio, services, and testimonials that could provide more depth to the profile.
Personal account used
Missing out on valuable analytics and features offered by a business or creator account.
Opportunities
Priority: Quick Wins
Add a clear CTA and external link
Directing followers to a portfolio or shop could boost engagement and sales.
Create highlights
Adding categories like “Portfolio,” “About Me,” “Testimonials” can improve profile depth and engagement.
Switch to a Creator or Business account
Unlocks features like insights and promotional tools that could significantly enhance growth strategies.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
123/150
Why it works:
- • This bio emphasizes the unique storytelling aspect of Susannah's art and opens the door for bespoke commissions, appealing to collectors seeking personalized art.
Option 2: Volume/Bookings Focus
113/150
Why it works:
- • Encourages visits to an external site for purchasing art, which is crucial for driving sales.
Option 3: Community/Growth Focus
128/150
Why it works:
- • This version is oriented towards building a community and connecting with like-minded individuals interested in art.
Current vs. Recommended
Character Usage
📊Call-to-Action
✨Account Type
✨Highlights
✨External Link
✨Niche Clarity
✨Competitive Intelligence
Top Related Accounts Analysis: While there are no related profiles provided, analyzing similar accounts in the niche could provide insights. Observing successful art profiles reveals common elements such as well-defined personal branding, strategic link usage, and organized highlight reels.
Positioning Recommendation: To stand out, Susannah should focus on her narrative-driven art pieces, emphasizing the stories behind each work. By highlighting the personal and emotional connection in her art, she can differentiate herself from more generic art profiles.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-40%
- Improved search ranking for keywords: "Mixed media artist," "Whimsical art"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 29 → 60 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Personal and narrative-driven art style ✅ Consistent engagement levels relative to follower count ✅ Variety in artistic themes showcasing versatility
What Needs Fixing (Priority): ❌ Lack of a call-to-action and external link ❌ No highlights to provide depth ❌ Personal account limits growth potential
Biggest Opportunity: Enhancing the profile with a clear call-to-action and adding highlights could significantly increase engagement and conversion rates. Implementing these changes could potentially boost engagement by 30-40%.
Positioning Statement: "Emotion-driven mixed media art that tells your story."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Switch account type to Creator or Business (1 hour)
- Update bio with optimized options and include a CTA (30 minutes)
- Add highlights for portfolio and services (2 hours)
- Include an external link in the bio for conversions (15 minutes)
- Develop a posting schedule to maintain consistency (2 hours)
- Engage with similar profiles to boost visibility and growth (ongoing)
Expected Result: Within 30 days, Susannah should see a measurable increase in profile visits, follower engagement, and conversion rates, positioning her for greater growth and professional opportunities.