Score Breakdown
Critical Issues
Priority: Immediate Action
No profession stated in bio
Visitors can't tell the specific type of art you specialize in within 3 seconds.
Missing call-to-action
No clear next step for interested followers to take.
Only 0 highlights
Missing services, pricing, testimonials, and other useful sections.
Lack of business account
Missing analytics and business features that aid growth.
Low engagement on posts
Recent posts have very low interaction, signaling a need for content strategy revision.
Opportunities
Priority: Quick Wins
Add profession and specialization to bio
"Contemporary Artist" or "Mixed Media Artist" would improve profile clarity.
Create strategic highlights
Include sections like "Portfolio", "About", "Testimonials", "Exhibitions", and "Shop".
Switch to a creator account
Gain access to insights and features that can help target your audience better.
Add a clear call-to-action
Encourage followers to visit your website or contact you via email.
Enhance post hashtags
Utilize relevant hashtags to increase post discoverability.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
112/150
Why it works:
- • This bio emphasizes exclusivity and offers direct contact information for serious inquiries.
Option 2: Volume/Bookings Focus
111/150
Why it works:
- • It focuses on driving sales and inquiries, with a clear call-to-action directing to the link.
Option 3: Community/Growth Focus
115/150
Why it works:
- • This bio is inviting and encourages engagement, building a sense of community around her work.
Current vs. Recommended
Character Usage
📊Profession Keyword
✨Contact Info
✨Highlights
✨Account Type
✨CTA
🔗Competitive Intelligence
Top Related Accounts Analysis: Given the absence of related profiles, Susan should focus on identifying similar artists within her niche for inspiration. Look for common bio structures, link strategies, and highlight setups among successful accounts in similar fields.
Positioning Recommendation: Susan can differentiate herself by emphasizing her commitment to traditional art forms and the unique narratives behind each piece. Highlighting her process, as well as creating exclusive behind-the-scenes content, can attract and retain a dedicated audience.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-50%
- Improved search ranking for keywords: "Contemporary Artist", "Unique Designs"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights and a clear bio
Professionalism:
- Profile confidence score: 3 → 6 after improvements
Final Recommendations
What's Working (Keep Doing):
✅ Artistic narrative in captions adds personal touch
✅ Use of traditional media differentiates from digital artists
✅ Detailed process descriptions showcase craftsmanship
What Needs Fixing (Priority):
❌ Lack of a clear bio with professional keywords
❌ No call-to-action or external link strategy
❌ Absence of highlights for key information
Biggest Opportunity: Susan's single biggest opportunity lies in refining her bio and link strategy. By clearly defining her art style and providing easy access to her work, she can significantly boost engagement and conversions. Proper highlights and a strategically optimized website will further enhance her online presence and credibility.
Positioning Statement: "Susan Feve: Elevating traditional art with unique, hand-crafted designs that inspire and captivate."
Next Steps
Immediate (Do Today):
- Update Bio (Add professional keywords and contact info)
- Switch to Creator Account (Gain insights and promotional features)
- Enhance Links (Implement link-in-bio tool)
This Week:
- Develop Highlights (Portfolio, Testimonials, Services)
- Curate Hashtags (For increased reach and engagement)
- Plan Schedule (Maintain consistency in posting)
This Month:
- Evaluate Performance (Adjust strategies based on insights)
- Engage with Communities (Increase visibility through participation)
- Optimize Website (Mobile-friendly with engaging intro)
Expected Result: After 30 days of implementing these recommendations, Susan should expect increased engagement, improved profile visits, and a clearer brand presence that leads to higher conversion rates.