Score Breakdown
Critical Issues
Priority: Immediate Action
Missing call-to-action and external link
There's no direction for followers to take action, which could significantly reduce conversions and engagement.
No highlights
Missing opportunity to showcase key aspects of the business such as portfolio, testimonials, and services.
Not a business account
Missing out on analytics, insights, and features specific to business accounts, such as promotional tools.
No recent posts or engagement data
Inactive profiles can lead to reduced visibility and follower disengagement.
Opportunities
Priority: Quick Wins
Switch to a Business or Creator account
This will provide access to valuable analytics and features that can drive growth and engagement.
Add a professional link-in-bio tool
Direct followers to your portfolio, contact form, or booking information to drive conversions.
Create highlights to showcase work and credibility
Utilize highlights to display testimonials, process videos, and completed works.
Current vs. Recommended
Character Usage
📊Account Type
✨External Links
✨Highlights
✨CTA
🔗Content Engagement
✨Competitive Intelligence
Top Related Accounts Analysis: Currently, there are no related profiles provided to analyze. This could mean the niche is unique and offers a significant opportunity to establish a strong brand identity.
Positioning Recommendation: Focus on differentiating through storytelling and craftsmanship. Highlight unique projects and the artistic side of taxidermy to attract a niche audience interested in custom, artistic pieces.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-30%
- Improved search ranking for keywords: "Taxidermy," "Custom Taxidermy," "Colorado Taxidermist"
Conversion:
- Estimated increase in inquiry rate: 20-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current 3/10 → Expected 8/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Emphasis on quality and professional association membership ✅ Use of a professional email contact in bio
What Needs Fixing (Priority): ❌ Missing highlights – need to create engaging highlights to showcase work ❌ Absence of a business account – need to switch for better tools ❌ No external link – need to add a link-in-bio tool
Biggest Opportunity: The biggest untapped opportunity is the transition to a business account, which will provide insights and promotional tools necessary for growth and engagement improvement.
Positioning Statement: "Sterling Fox Taxidermy crafts bespoke, high-quality taxidermy pieces that never tarnish, designed for collectors and enthusiasts in Colorado and beyond."
Next Steps
- Switch to a Business Account (enhance analytics and promotional capabilities)
- Add a Link-in-Bio Tool (within 24 hours)
- Update Bio with CTA (implement immediately)
- Develop Highlight Reels (track engagement and views)
- Begin Posting Regularly (establish a content calendar)
- Collaborate with Influencers (30-day goal: initiate 2 collaborations)
Expected Result: By following the above action plan, expect a significant increase in engagement and inquiries within 30 days, leading to improved brand recognition and potential business growth.