@sophie_bug_art_ profile

Instagram Audit

@sophie_bug_art_

• 524 Followers

52
/100
NEEDS WORK

Score Breakdown

Profile Foundation 20/30
Link & CTA Strategy 15/25
Account Configuration 7/15
Content Strategy 8/20
Competitive Position 2/10

Current vs. Recommended

Profile Status

Current
Incomplete
Recommended
Complete profile
Impact
Credibility

Bio Clarity

Current
Vague
Recommended
Clear profession
Impact
+40% discovery

Business Account

Current
Personal
Recommended
Business enabled
Impact
Analytics access

Highlights

Current
5
Recommended
3-5 strategic highlights
Impact
Trust + info

Posting Rhythm

Current
Sporadic
Recommended
Consistent 1-2x/week
Impact
Algorithm favor

Competitive Intelligence

Top Related Accounts Analysis: Currently, there are no related profiles to compare directly. However, exploring similar artists in paper crafting and local art communities could offer insights into successful strategies, such as how they utilize highlights or what types of CTAs they employ.

Positioning Recommendation: Focus on establishing a clear artistic identity by emphasizing the unique aspects of your workshops and paper art creations. This will help attract followers who are interested in hands-on art experiences and community-driven projects.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 30-50%
  • Improved search ranking for keywords: paper art, workshops

Conversion:

  • Estimated increase in inquiry rate: 50-100%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 60 → 80 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Engaging post captions that foster community ✅ Active participation in local art events ✅ Unique art style focused on paper crafting

What Needs Fixing (Priority): ❌ Enable business account for analytics access ❌ Improve bio clarity with profession and CTA ❌ Establish a regular posting schedule

Biggest Opportunity: Enable business account for analytics access

Positioning Statement: "Sophie's paper art brings whimsical and communal creativity to Whadjuk Boodja, offering engaging workshops and unique sculptures."

Next Steps

CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:

  1. Switch to a business account (Enable analytics)
  2. Update bio with clear profession (30 minutes)
  3. Add CTA and optimize links (Direct followers to events)
  4. Set a consistent posting schedule (Weekly commitment)
  5. Engage with community accounts (Daily comments and interactions)
  6. Create 3-5 strategic highlights (Feature workshops and testimonials)

Expected Result: Within 30 days, expect increased engagement and follower growth by optimizing the profile and establishing a clear posting routine.

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