Score Breakdown
Critical Issues
Priority: Immediate Action
Engagement Rate Below Benchmark
Current engagement rate is significantly lower than industry standards.
High Follows Count
Following more accounts than followers can hurt perceived influence.
Overuse of Highlights
15 highlights clutter the profile and dilute key messages.
Unoptimized External Link Titles
Link titles do not clearly communicate the value or purpose.
Opportunities
Priority: Quick Wins
Optimize Highlight Count
Reducing to 5-10 strategic highlights will improve clarity and focus.
Refine Link Titles
Clearer link descriptions can increase click-through rates by up to 15%.
Add Engagement CTA
Encourage interaction on posts to boost engagement rate above 3%.
Update Business Category
Specific, accurate category can improve discoverability.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
148/150
Why it works:
- • This bio directly appeals to art collectors with a focus on shipping and exclusive commissions, emphasizing the fine art aspect.
Option 2: Volume/Bookings Focus
142/150
Why it works:
- • Emphasizes location and the breadth of services, encouraging direct bookings and highlighting the global reach of shipping.
Option 3: Community/Growth Focus
149/150
Why it works:
- • Targets community engagement and collaboration, inviting interaction, and showcasing a personal connection with potential clients.
Current vs. Recommended
Character Usage
📊Highlight Count
✨Engagement Rate
✨External Link Titles
✨Bio Clarity
✨Business Category
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include concise descriptions and clear CTAs.
- Link strategies used by competitors often include singular, high-value CTAs and trackable URLs.
- Highlight structures that appear consistently successful focus on 'About,' 'Testimonials,' and 'Portfolio.'
- Opportunities to differentiate include leveraging bilingual content and Miami's unique cultural vibe.
Positioning Recommendation: Emphasize the unique Miami cultural blend in your photography, using the city's landscapes and vibrant community as a backdrop and narrative for your art.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Miami Fine Art Photographer," "Portraits"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through streamlined highlights and bio clarity
Professionalism:
- Profile confidence score: Current → Enhanced with targeted improvements
Final Recommendations
What's Working (Keep Doing): ✅ Bilingual captions expand audience reach. ✅ Diverse portfolio showcases versatility and skill. ✅ Multiple link options provide varied access points.
What Needs Fixing (Priority): ❌ Reduce the number of highlights for clearer storytelling. ❌ Enhance link titles for better audience engagement. ❌ Optimize bio for clearer positioning and stronger CTAs.
Biggest Opportunity: Your biggest untapped opportunity lies in harnessing Miami's unique cultural appeal in your photography. Leveraging this in both visuals and narrative can significantly differentiate your profile and attract both local and international clients, potentially increasing engagement and conversions by up to 30%.
Positioning Statement: "Miami's vibrant culture and natural beauty through the lens of Sol Rojkes, creating art that speaks to diverse global audiences."
Next Steps
- Refine Bio (Today) - Adjust for clarity and targeted CTAs for immediate impact.
- Optimize Highlights (1-2 days) - Reduce and categorize highlights strategically.
- Link Title Update (Today) - Revise link titles to communicate immediate value.
- Engagement Plan (3 days) - Develop and implement a strategy to boost post interactions.
- Content Collaboration (2 weeks) - Partner with local influencers or businesses.
- 30-day Goal - Achieve a 15% increase in engagement and inquiries through these strategies.
Expected Result: Within 30 days of implementing all recommendations, the profile should see a noticeable increase in qualified traffic, engagement, and inquiries, bolstering both online presence and business opportunities.