@smazphoto profile

Instagram Audit

@smazphoto

None,Photographer • 2,401 Followers

72
/100
GOOD

Score Breakdown

Profile Foundation 23/30
Link & CTA Strategy 18/25
Account Configuration 10/15
Content Strategy 14/20
Competitive Position 7/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Documentary Photographer | Exhibited Worldwide 🌍 Award-Winning • Art Prints Available 📩 Inquiries welcome

Why it works:

  • • Emphasizes awards and global reach, appealing to high-end clients.

Option 2: Volume/Bookings Focus

Capture Memories with Expert 📸 Documentary & Street Photography 🎯 Book Now for Unique Art Prints

Why it works:

  • • Direct call to action for bookings, encourages immediate engagement.

Option 3: Community/Growth Focus

Join 2.4k+ Photo Enthusiasts 📸 Street & Documentary Stories 👀 Follow for Behind-the-Scenes

Why it works:

  • • Creates a community feel, encouraging followers to engage and stay updated.

Current vs. Recommended

Character Usage

📊
Current
150/150 (0% wasted)
Recommended
145/150 (5% used)
Impact
Better optimization

Bio Clarity

Current
Unclear
Recommended
Clear niche focus
Impact
+30% engagement

Link Strategy

Current
Basic link-in-bio
Recommended
Multi-destination
Impact
+20% conversions

Highlight Utilization

Current
7 basic
Recommended
7 strategic
Impact
Answer before asking

Competitive Intelligence

Top Related Accounts Analysis:

  1. Most common bio elements among successful accounts include clear niche identifiers and CTAs.
  2. Link strategies used by top performers often involve multi-link tools like Linktree with clear labels.
  3. Highlight structures that appear consistently showcase behind-the-scenes, client testimonials, and services.
  4. Opportunities to differentiate from the pack include emphasizing unique projects and personal storytelling.

Positioning Recommendation: Focus on promoting unique cultural narratives and significant projects to differentiate from competitors.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: documentary photography, street photography

Conversion:

  • Estimated increase in inquiry rate: 25-35%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 72 → 85 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Strong documentary storytelling ✅ Use of high-quality images ✅ Engagement with cultural events

What Needs Fixing (Priority): ❌ Refine niche positioning in bio ❌ Improve engagement rate ❌ Optimize link-in-bio strategy

Biggest Opportunity: Refine CTA to encourage direct connections

Positioning Statement: "Capturing authentic cultural stories through documentary photography."

Next Steps

  1. Refine Bio: Update with clear CTA and niche focus
  2. Enhance Link Strategy: Utilize link-in-bio tool effectively
  3. Increase Engagement: Reply to comments, engage with similar accounts
  4. Content Audit: Identify and replicate top-performing posts
  5. Highlight Awards: Create a dedicated highlight reel for recognitions
  6. Track Metrics: Monitor engagement and link clicks

Expected Result: Within 30 days, expect a clearer niche positioning, increased profile visits by 15-20%, and improved engagement rates.

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