Score Breakdown
Critical Issues
Priority: Immediate Action
No call-to-action or external link
There is no direction for followers to take action or learn more about your work.
Lack of social proof and professional context in bio
Profile lacks credibility and doesn't effectively communicate your professional stature.
No business account or category specified
Missing out on valuable analytics and features that can drive growth.
Opportunities
Priority: Quick Wins
Add an external link to a portfolio or contact page
This can boost engagement and inquiries by providing a clear pathway for interested followers.
Include a clear CTA in the bio
Encouraging followers to engage further can increase interaction and community building.
Optimize the username to include an art-related keyword
This can improve searchability and brand recognition.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
120/150
Why it works:
- • This bio clearly conveys your niche and offers a direct invitation for inquiries, appealing to collectors interested in bespoke art pieces.
Option 2: Volume/Bookings Focus
128/150
Why it works:
- • Optimized for inquiries and collaborations, this version emphasizes your artistic transformation ability and invites direct engagement.
Option 3: Community/Growth Focus
114/150
Why it works:
- • This version encourages community building by inviting followers to join a journey of creativity, perfect for audience growth.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨CTA Presence
✨Account Type
✨External Links
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Clear profession, unique style, and call-to-actions are prevalent.
- Link strategies: Many use link-in-bio tools to share multiple resources, such as portfolios and shop links.
- Highlight structures: Commonly seen are highlights showcasing their process, finished works, and client testimonials.
- Opportunities to differentiate: Further emphasize ecological focus and sympoiesis in content to stand out.
Positioning Recommendation: Leverage your unique ecological and sympoietic artistry by creating content that tells the story of each piece's creation, emphasizing the intersection between art and nature.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-50%
- Improved search ranking for keywords: "Ecological Art", "Curator"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 3/10 → 7/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Strong engagement on unique art posts – continue creating content that showcases your distinctive style. ✅ Well-defined niche focusing on ecological art – maintain this focus for a unique market position.
What Needs Fixing (Priority): ❌ Lack of bio clarity and call-to-action – update to guide followers. ❌ No external link to portfolio or contact – establish a conversion pathway. ❌ Missing business account setup – switch to access valuable features and insights.
Biggest Opportunity: Establishing a clear online presence through a business account and integrating a robust link strategy can significantly enhance your professional image and increase your reach and conversions by up to 50%.
Positioning Statement: "Simon Ellwood transforms the ordinary into the extraordinary by merging art with ecological narratives, inviting audiences into a dialogue with nature through art."
Next Steps
- Bio Update (Add profession keywords and a CTA) [1 hour]
- Switch to Business Account (Access insights and features) [Immediate]
- Create Portfolio Link (Establish a conversion path) [1 day]
- Develop Highlights (Showcase work and testimonials) [1 week]
- Engage with Art Communities (Increase visibility) [Ongoing]
- Content Calendar (Ensure consistent posting) [1 month]
Expected Result: Within 30 days of implementing all recommendations, you should expect increased profile visibility, higher engagement rates, and more inquiries from potential clients and collaborators.