Score Breakdown
Critical Issues
Priority: Immediate Action
No Profession Stated in Bio
It's not immediately clear what Kairos Studio does or what products are offered, aside from sewing kits.
Missing Call-to-Action
No clear directive for followers to engage or make purchases.
Only 0 Highlights
Missing critical highlights such as product tutorials, customer testimonials, and FAQs.
Lack of Engagement and Community Building
Very low engagement metrics with no comments on most posts.
Personal Account Without Business Tools
Missing out on analytics and promotional options available to business accounts.
Opportunities
Priority: Quick Wins
Add Profession and Product Keywords to Bio
Specify "DIY Sewing Kits and Handmade Goods" to improve discoverability.
Create 'How-To' Highlights
Showcase tutorials on using the DIY kits, enhancing user experience and encouraging purchases.
Implement a Strong CTA
Direct followers to the Etsy store with a compelling call-to-action like "Shop Our Kits Now!"
Switch to Business Account
Gain access to Instagram analytics and promotional tools to better understand and reach your audience.
Engage with Followers
Encourage comments and interactions to build a community and improve engagement rates.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
101/150
Why it works:
- • This bio succinctly communicates the nature of the products, the brand philosophy, and directs viewers to the Etsy store.
Option 2: Volume/Bookings Focus
97/150
Why it works:
- • This version focuses on driving urgency and directing followers to shop immediately, ideal for boosting sales.
Option 3: Community/Growth Focus
98/150
Why it works:
- • Encourages community building and engagement, inviting users to participate and share their crafting experiences.
Current vs. Recommended
Character Usage
📊Profession Keywords
✨Call-to-Action
✨Highlight Usage
✨Account Type
✨Competitive Intelligence
Top Related Accounts Analysis: Since there are no related profiles listed, it suggests a unique positioning in the niche market or a lack of optimization in connecting with similar accounts. Exploring competitors in the DIY sewing and sustainable crafting space on Etsy or Instagram can provide insights into successful strategies.
Positioning Recommendation: To stand out, Kairos Studio should emphasize the unique combination of DIY kits and sustainable living, highlighting the ease and accessibility of the kits alongside an eco-friendly message.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-50%
- Improved search ranking for keywords: "DIY Kits", "Sustainable Fashion"
Conversion:
- Estimated increase in inquiry rate: 20-40%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current 45 → After improvements 75
Final Recommendations
What's Working (Keep Doing): ✅ Unique product offering with DIY kits. ✅ Emphasis on sustainable and intentional living. ✅ Clear external link to Etsy for seamless shopping.
What Needs Fixing (Priority): ❌ Update bio with profession and product keywords. ❌ Implement a strong CTA to improve conversions. ❌ Create engaging highlights to showcase products and testimonials.
Biggest Opportunity: Leveraging the niche appeal of DIY sewing kits for beginners in combination with sustainable living could significantly increase both discoverability and conversion rates. This is especially powerful if supported by clear, actionable CTAs and a strategic use of Instagram's business tools to track and optimize engagement.
Positioning Statement: "Craft a sustainable lifestyle with our beginner-friendly DIY sewing kits, handmade with love for intentional living."
Next Steps
- Update Bio and CTA (Immediate) - Enhance discoverability and conversions.
- Switch to Business Account (Immediate) - Gain access to analytics and advertising tools.
- Create Highlights (Within a week) - Improve user engagement and information accessibility.
- Optimize Hashtag Strategy (Ongoing) - Increase post visibility and reach.
- Develop a Content Calendar (This month) - Ensure consistent and strategic content flow.
- Run a Promotional Campaign (This month) - Boost sales and follower engagement with offers.
Expected Result: By implementing these strategies, Kairos Studio should experience a 30-50% increase in profile visits and a noticeable improvement in engagement and sales conversions within 30 days.