@shenice_sostra_art profile

Instagram Audit

@shenice_sostra_art

Artist • 4,577 Followers

62
/100
NEEDS WORK

Score Breakdown

Profile Foundation 14/30
Link & CTA Strategy 13/25
Account Configuration 8/15
Content Strategy 17/20
Competitive Position 10/10

Critical Issues

Priority: Immediate Action

#1

No clear profession stated in bio

Visitors can't tell what you do within 3 seconds.

#2

Missing call-to-action

No clear next step for interested followers.

#3

External link lacks context

The WhatsApp link has no title or indication of its purpose.

Opportunities

Priority: Quick Wins

#1

Add profession in bio

Including "Artist" will improve searchability and clarify your expertise.

#2

Enhance call-to-action

Encourage follower actions like "Contact me on WhatsApp for commissions."

#3

Improve social proof

Mention exhibitions or collaborations more explicitly in your bio.

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Barcelona Artist 🎨 Oil & Charcoal Exhibiting at @art_lab_107 | Collaborator @nova_era_barcelona DM for commissions & inquiries

135/150

Why it works:

  • • Highlights her medium, location, and elevates the profile with exhibition and collaboration mentions.

Option 2: Volume/Bookings Focus

Charcoal & Oil Artist | Founder @studio_sostra Book your custom piece today! Contact via WhatsApp 📞

112/150

Why it works:

  • • Direct call-to-action with contact method for bookings, emphasizing custom art creation.

Option 3: Community/Growth Focus

Exploring color & form 🌈 | Founder @studio_sostra Join my art journey! Follow for studio updates & events

119/150

Why it works:

  • • Engages with the community through personal art journey invitations and encourages following for updates.

Current vs. Recommended

Character Usage

📊
Current
88/150 (42% empty)
Recommended
135/150 (90% used)
Impact
Better optimization

Profession Keyword

Current
Missing
Recommended
Included "Artist"
Impact
Increased discoverability

External Link

Current
Untitled
Recommended
"Contact via WhatsApp"
Impact
Clearer CTA and increased inquiries

Social Proof

Current
Minimal
Recommended
Highlight collaborations/exhibitions
Impact
Enhanced credibility

Call-to-Action

Current
None
Recommended
"DM for commissions"
Impact
Improved engagement and conversion

Competitive Intelligence

Top Related Accounts Analysis:

  • Most common bio elements among successful accounts include professional titles and social proof.
  • Link strategies involve clear CTAs and multi-link tools directing followers to various platforms.
  • Highlight structures frequently showcase personal stories, client testimonials, and process videos.
  • Opportunities to differentiate include emphasizing unique collaborations and showcasing art processes.

Positioning Recommendation: Leverage your collaborations and exhibitions by integrating them into your bio and highlights. Emphasizing your unique artistic process and story will differentiate you from competitors.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 15-25%
  • Improved search ranking for keywords: "Artist," "Oil Painting," "Charcoal Art"

Conversion:

  • Estimated increase in inquiry rate: 20-30%
  • Better lead qualification through highlights and bio clarity

Professionalism:

  • Profile confidence score: 5/10 → 8/10 after improvements

Final Recommendations

What's Working (Keep Doing): ✅ Active participation in exhibitions and collaborations ✅ Regular updates on studio developments ✅ Unique artistic narratives in post captions

What Needs Fixing (Priority): ❌ Lack of a clear profession in the bio ❌ Missing call-to-action ❌ Untitled external link

Biggest Opportunity: Increase engagement by leveraging unique exhibition experiences and collaborative partnerships, which can significantly boost credibility and attract attention from potential art buyers and collaborators.

Positioning Statement: "Barcelona-based artist specializing in oil and charcoal, showcasing evocative narratives through art."

Next Steps

  1. Update Bio (Today): Add profession, social proof, and CTA.
  2. Revise External Link (1 hour): Add context to the WhatsApp link.
  3. Create Interactive Content (1 week): Stories/posts around exhibitions.
  4. Analyze Metrics (2 weeks): Use insights to refine content strategy.
  5. Engage with Community (3 weeks): Host a live session to interact with followers.
  6. Optimize Hashtags (4 weeks): Improve reach and discoverability.

Expected Result: By implementing these strategies, Shenice should expect improved engagement, increased profile visits, and a higher conversion rate of inquiries within 30 days.

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