@senhandmade profile

Instagram Audit

@senhandmade

None • 3,615 Followers

62
/100
NEEDS WORK

Score Breakdown

Profile Foundation 20/30
Link & CTA Strategy 15/25
Account Configuration 10/15
Content Strategy 12/20
Competitive Position 5/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Handcrafted elegance for connoisseurs | Unique jewelry made in Greece 💎 Explore our collection 👇

96/150

Why it works:

  • • Highlights exclusivity and authenticity, appealing to high-end buyers.

Option 2: Volume/Bookings Focus

Discover your next statement piece! Handmade jewelry & accessories crafted with love in Greece ✨

109/150

Why it works:

  • • Encourages exploration and emphasizes availability for purchase.

Option 3: Community/Growth Focus

Join our crafting journey 🌍 Handmade jewelry for the boho soul ✨ Follow for style tips & more!

107/150

Why it works:

  • • Encourages community engagement and interaction.

Current vs. Recommended

Character Usage

📊
Current
75/150 (50% wasted)
Recommended
96/150 (36% used)
Impact
Better optimization

Visual Consistency

Current
Inconsistent
Recommended
Consistent style guide
Impact
Stronger brand identity

Engagement Rate

Current
0.5%
Recommended
1.5-2.0% target
Impact
Increased interaction

Competitive Intelligence

Top Related Accounts Analysis:

  1. Most common bio elements: Highlight unique selling points and craftsmanship.
  2. Link strategies: Use direct product links more than generic Linktree setups.
  3. Highlight structures: Successful accounts often feature customer testimonials and behind-the-scenes content.
  4. Opportunities to differentiate: Focus on the Greek craftsmanship and unique design elements.

Positioning Recommendation: To stand out, emphasize the Greek heritage and craftsmanship behind each piece, and use storytelling to connect with potential buyers.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords like #handmadejewelry

Conversion:

  • Estimated increase in inquiry rate: 15-20%
  • Better lead qualification through clear bio and strategic highlights

Professionalism:

  • Profile confidence score: Medium → High

Final Recommendations

What's Working (Keep Doing): ✅ Consistent use of product-focused hashtags ✅ Utilization of Linktree for multiple destinations ✅ Frequent posting schedule

What Needs Fixing (Priority): ❌ Bio lacks clarity and focus ❌ Inconsistent visual style ❌ Low engagement and interaction

Biggest Opportunity: Create a cohesive visual style

Positioning Statement: "Handcrafted jewelry inspired by Greek elegance, designed for the modern bohemian."

Next Steps

  1. Refine bio (Immediate)
  2. Develop visual style guide (1 week)
  3. Engage with followers through interactive content (2 weeks)
  4. Audit and refine hashtag strategy (1 week)
  5. Enhance link strategy (1 week)
  6. Implement content calendar for consistent posting (1 month)

Expected Result: A more cohesive brand image and increased engagement rate by 1-2% within 30 days.

Have a friend that needs an audit?