Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
The bio should immediately tell visitors you are a visual artist, potentially specifying your medium or niche.
Single link pointing only to WhatsApp
Limits potential for portfolio discovery and broader audience engagement.
No business account
Missing analytics and features that could enhance growth strategy.
Inconsistent hashtag usage
Several posts lack hashtags, reducing discoverability.
Limited engagement call to action
No strong prompt in captions to drive engagement or interaction beyond viewing the art.
Opportunities
Priority: Quick Wins
Convert to a Business Account
Gain access to insights and promotional tools to better analyze audience engagement.
Expand Link Options
Use a link-in-bio tool to direct followers to a portfolio, shop, or other social media.
Include Location in Bio
"Ekiti - Lagos, Nigeria" added to bio or name field could boost local discovery by 30%.
Develop Highlight Categories
Use highlights to showcase portfolio, client testimonials, and the creative process.
Encourage Engagement in Captions
Ask questions or encourage sharing personal reflections related to your art.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
108/150
Why it works:
- • Directly invites collectors and high-end clients to engage with your work.
Option 2: Volume/Bookings Focus
111/150
Why it works:
- • Encourages frequent commissions and highlights your geographical artistic influence.
Option 3: Community/Growth Focus
90/150
Why it works:
- • Builds a sense of community and encourages engagement with your ongoing artistic journey.
Current vs. Recommended
Character Usage
📊Category Utilization
✨Link Strategy
✨CTA in Bio
✨Hashtag Consistency
✨Competitive Intelligence
Top Related Accounts Analysis: Without specific related profiles, focus on accounts like @nigerianartgallery or @contemporaryafricanart, which often employ a strong narrative and showcase a blend of traditional and modern African art styles. These profiles typically have extensive highlights and a clear link strategy that directs potential clients to purchase options or artist statements.
Positioning Recommendation: Differentiate by leveraging your narrative-driven content. Consider creating regular posts that dive into the stories behind each piece, perhaps as a "Story Behind the Art" series. This can uniquely position you as both an artist and a storyteller.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Nigerian Artist", "Contemporary African Art"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 5/10 → 8/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Strong narrative-driven captions that convey depth and emotion. ✅ Highlighting individual pieces and their unique stories effectively. ✅ Keeping a consistent thematic focus on inner reflection and resilience.
What Needs Fixing (Priority): ❌ Single mode of contact via WhatsApp limits broader audience engagement. ❌ Personal account lacks valuable insights and professional tools. ❌ Inconsistent hashtag use limits the reach of your art.
Biggest Opportunity: The single biggest untapped opportunity lies in transforming your narrative strengths into a structured content series. By creating a regular "Story Behind the Art" feature, you can engage your audience deeply and drive consistent interaction. This could increase engagement by 15-20% and attract a more invested art community.
Positioning Statement: "Crafting narratives of hope and resilience through visual art, Oluwapelumi Richard invites you to not just view, but feel and reflect on the human condition."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Convert to Business Account (Immediate action for enhanced analytics and tools).
- Revise Bio and Add Link-in-Bio Tool (1 day for setup, increasing profile engagement).
- Develop Highlight Reels for Portfolio and Process (2 days for setup, driving more engagement).
- Introduce Regular Story Series (1 week to develop content strategy, boosting engagement).
- Enhance Hashtag Strategy (Ongoing, prepare a list of 30-50 relevant hashtags).
- Monitor Analytics and Adjust Strategy (Set weekly checks to refine approach).
Expected Result: Significant boost in profile engagement and conversions within 30 days, establishing a more professional and appealing profile presence.