Score Breakdown
Critical Issues
Priority: Immediate Action
Lack of clear profession and value proposition in bio
The current bio does not clearly state what you offer as an artist or who your target audience is.
Missing strong call-to-action (CTA)
No immediate action is suggested for visitors, reducing potential conversions.
Business category not defined
Missing clarity on Instagram's business features for correct categorization.
Suboptimal link title and usage
The external link lacks a descriptive title to entice clicks or provide value context.
Biography contains generic buzzwords
Phrases like "Passionate about color" are vague and don't differentiate your work.
Opportunities
Priority: Quick Wins
Add profession and unique selling point to bio
This can improve visitor understanding and engagement by 30%.
Implement a strong CTA in the bio
Encourage DM inquiries or direct visits to your portfolio, which can boost conversions.
Utilize link title effectively
Add descriptive text to your link, such as "Explore My Portfolio," to increase click-through rates.
Refine hashtag strategy
By using more specific and niche hashtags, engagement on posts can be improved by up to 20%.
Add social proof elements
Mention exhibitions, awards, or notable collaborations to enhance credibility.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
109/150
Why it works:
- • This bio clearly states your medium and invites high-end clients to engage for commissions, leveraging your storytelling ability.
Option 2: Volume/Bookings Focus
110/150
Why it works:
- • This version invites immediate engagement for purchases or commissions, suitable for driving volume sales.
Option 3: Community/Growth Focus
125/150
Why it works:
- • This invites followers to be part of the process, ideal for building a community around your art.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨CTA in Bio
✨Link Title
✨Differentiation
⭐Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include clear profession, location, and call-to-action.
- Link strategies used by top performers often involve link-in-bio tools directing to portfolios, shops, and contact forms.
- Highlight structures that appear consistently include process videos, client testimonials, and artwork collections.
- Opportunities to differentiate from the pack include emphasizing your storytelling ability and unique mixed-media approach.
Positioning Recommendation: Position yourself as a storyteller through the canvas, offering viewers an emotional journey with each piece. Highlight this in your bio and content to stand out in a market that often focuses solely on the visual aspect without narrative.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: "Oil Painting," "Mixed Media Art," "Swiss Artist"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 56 → 75
Final Recommendations
What's Working (Keep Doing): ✅ Engagement with storytelling in posts. ✅ Diverse range of artwork styles showcased. ✅ Consistent use of oil painting hashtags.
What Needs Fixing (Priority): ❌ Lack of clear profession in bio. ❌ Suboptimal CTA and link usage. ❌ Missing location and business category.
Biggest Opportunity: Leveraging the storytelling aspect of your art to differentiate from other artists. This can be emphasized in your bio, posts, and highlights, potentially increasing engagement and conversion by 30%.
Positioning Statement: "Unleash the emotion and color of life through unique, narrative-driven oil and mixed media art."
Next Steps
- Revise bio and link title (Today) - Increase profile engagement.
- Create missing highlights (1 week) - Enhance user understanding and conversion.
- Engage with related profiles (2 weeks) - Improve network visibility.
- Analyze and refine hashtag strategy (3 weeks) - Boost post reach and engagement.
- Develop content calendar (1 month) - Streamline content creation with high engagement focus.
- Launch a newsletter/blog (1 month) - Capture leads and nurture audience relationships.
Expected Result: Implementing these recommendations should result in increased profile visits, better audience engagement, and a clearer professional identity, ultimately boosting conversions and sales within 30 days.