@sarahcleaversculpture profile

Instagram Audit

@sarahcleaversculpture

β€’ 108 Followers

25
/100
NEEDS WORK

Score Breakdown

Profile Foundation 10/30
Link & CTA Strategy 0/25
Account Configuration 3/15
Content Strategy 10/20
Competitive Position 2/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Conceptual Sculptor | Exhibiting at Royal Scottish Academy | Explore my portfolio πŸ‘‡

96/150

Why it works:

  • β€’ This bio targets serious collectors by highlighting prestigious exhibitions and directing them to explore the portfolio.

Option 2: Volume/Bookings Focus

Conceptual & Multidisciplinary Artist | Exhibitions in Edinburgh | Book a studio visit πŸ‘‡

100/150

Why it works:

  • β€’ Encourages direct interaction through studio visits, appealing to those interested in purchasing or commissioning art.

Option 3: Community/Growth Focus

Sculptor & Conceptual Artist | Join my art journey | Follow for updates & exhibitions 🎨

98/150

Why it works:

  • β€’ Builds community engagement by inviting followers to join the artist’s journey, ideal for growing a supportive audience.

Current vs. Recommended

Character Usage

πŸ“Š
Current
48/150 (68% wasted)
Recommended
96/150 (36% used)
Impact
Better optimization

Bio Clarity

✨
Current
Vague
Recommended
Clear profession
Impact
+40% discovery

Business Account

✨
Current
Personal
Recommended
Business enabled
Impact
Analytics access

Highlights

✨
Current
0
Recommended
3-5 strategic highlights
Impact
Trust + info

Posting Rhythm

✨
Current
Sporadic
Recommended
Consistent 1-2x/week
Impact
Algorithm favor

Competitive Intelligence

Top Related Accounts Analysis:

  • Most common bio elements among successful accounts include clear CTAs and external links.
  • Link strategies used by top performers often involve multi-link tools for varied audience engagement.
  • Highlight structures that appear consistently focus on exhibitions, portfolios, and behind-the-scenes content.
  • Opportunities to differentiate from the pack include showcasing the unique conceptual themes more prominently and utilizing story highlights effectively.

Positioning Recommendation: Highlight the unique conceptual narratives behind each piece more clearly in your bio and captions to differentiate from other sculpture artists.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 40-60%
  • Improved search ranking for keywords: conceptual art, sculpture

Conversion:

  • Estimated increase in inquiry rate: 50-100%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: [Current] β†’ [After improvements]

Final Recommendations

What's Working (Keep Doing): βœ… Engaging thematic content around exhibitions βœ… Use of specific and relevant hashtags βœ… High engagement for follower count

What Needs Fixing (Priority): ❌ Missing business account setup ❌ Lack of external links in bio ❌ Absence of highlights showcasing work

Biggest Opportunity: Convert to business account for analytics access

Positioning Statement: "Sarah Cleaver, a conceptual sculptor in Edinburgh, weaves deep narratives into multidisciplinary works, inviting audiences to explore human conditions through her art."

Next Steps

  1. Convert to Business Account (Today)
  2. Add Portfolio Link (Today)
  3. Enhance Bio with CTA (Today)
  4. Set Regular Posting Schedule (This Week)
  5. Create Initial Highlights (This Week)
  6. Engage More With Art Community (This Month)

Expected Result: Within 30 days, expect a more professional profile with increased engagement and follower growth, setting a solid foundation for future expansion.

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