Score Breakdown
Critical Issues
Priority: Immediate Action
Missing clear Call-to-Action in Bio
Visitors are not guided on what to do next, potentially causing lost engagement and sales.
Link title is missing
The lack of a descriptive title for the link may confuse visitors and decrease click-through rates.
Business Category Name not optimized
Currently listed as "None,Artist," which could impact categorical discoverability.
Opportunities
Priority: Quick Wins
Add a call-to-action to the bio
Prompt followers to visit your website for purchases or inquiries to increase conversion rates.
Utilize link-in-bio tools for multiple links
Enhance user experience by providing direct access to different parts of your site such as shop, portfolio, and exhibition schedule.
Include social proof in bio
Mentioning exhibitions like Saatchi Gallery can build credibility and attract more followers.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
139/150
Why it works:
- • Emphasizes high-end exhibition presence and directs serious buyers to the collection.
Option 2: Volume/Bookings Focus
123/150
Why it works:
- • Encourages immediate bookings and purchases, leveraging location and shipping capabilities.
Option 3: Community/Growth Focus
122/150
Why it works:
- • Focuses on community building and engages followers to explore her art journey.
Current vs. Recommended
Character Usage
📊Bio Clarity
✨Link Setup
✨Social Proof
✨Engagement Focus
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include clear showcases of exhibitions and exclusive collaborations.
- Link strategies used by top performers often involve link-in-bio tools for diversified navigation.
- Highlight structures consistently include testimonials and behind-the-scenes content.
- Opportunities to differentiate from the pack include emphasizing unique content themes such as the emotional journey behind each piece.
Positioning Recommendation: To stand out, Sanem should emphasize her journey and unique experiences in the art world, such as her educational background and prestigious exhibitions, while maintaining a consistent posting schedule that highlights her creative process.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 30-40%
- Improved search ranking for keywords: "London mixed media artist," "abstract art exhibitions"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 7/10 → 9/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ High engagement posts centered on exhibitions and personal artist journey. ✅ Capitalizing on prestigious events for increased visibility. ✅ Maintaining a strong artistic narrative in captions.
What Needs Fixing (Priority): ❌ Missing strategic call-to-action in bio. ❌ Underutilized link-in-bio setup. ❌ Insufficient emphasis on social proof and exhibitions in bio.
Biggest Opportunity: Sanem's biggest untapped opportunity lies in refining her bio and link strategy to drive website traffic and sales. By emphasizing clearer calls to action and leveraging her event participation, she could significantly increase her conversion rates.
Positioning Statement: "Sanem Guvercin paints emotions through vibrant mixed-media art, connecting collectors to unique narratives from London to the world."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update Bio and Link (Immediate) - Refining the bio and setting up a multi-link tool for better navigation.
- Optimize Caption Strategy (2 days) - Align captions with bio changes to improve engagement through thematic consistency.
- Enhance Social Proof (3 days) - Incorporate feedback from high-profile exhibitions in posts and highlights.
- Engagement Analysis (1 week) - Track engagement patterns to identify and replicate successful content themes.
- Content Collaboration (3 weeks) - Partner with similar artists for cross-promotion and audience expansion.
- 30-day goal - Achieve a 30% increase in profile visits and a 20% boost in inquiries.
Expected Result: Implementing these strategies should elevate Sanem's profile to a more competitive standing, boosting engagement, and driving more qualified traffic to her website for potential sales.