Score Breakdown
Critical Issues
Priority: Immediate Action
No clear CTA in bio
Missing a direct action that guides followers to engage further.
Lack of social proof
The bio does not highlight any achievements, publications, or client testimonials.
External link missing descriptive title
The link to the Linktree is untitled, reducing click-through rates.
No business account
Limits access to analytics and promotional tools.
Opportunities
Priority: Quick Wins
Add descriptive title to external link
Enhance clickability and conversion by labeling it with a clear value proposition.
Include a CTA in the bio
For example, "Check out my portfolio" or "Get in touch for commissions."
Highlight social proof
Incorporate achievements or publications to build credibility and trust.
Switch to a Creator account
Gain access to analytics and promotional features that could enhance engagement.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
107/150
Why it works:
- • This version emphasizes Julia’s capability to work on high-end projects by highlighting her role as an Art Director and inviting serious inquiries through DM.
Option 2: Volume/Bookings Focus
122/150
Why it works:
- • Focuses on generating more commissions by clearly stating availability and providing direct contact information.
Option 3: Community/Growth Focus
135/150
Why it works:
- • This option is designed to foster community growth by encouraging follows for art-related content and offering collaboration opportunities.
Current vs. Recommended
Character Usage
📊CTA
🔗External Link Title
✨Social Proof
✨Account Type
✨Competitive Intelligence
Top Related Accounts Analysis: Although there are no direct related profiles provided, a typical analysis would focus on similar artist accounts known for their illustrative and visual development work. These accounts often have strong bios that highlight niche expertise and effective use of stories and highlights to showcase their process and client work.
Positioning Recommendation: Emphasize Julia’s multicultural background and unique art style as a differentiator in the competitive landscape of illustration. Leveraging her Brazilian heritage can add a distinct narrative element that resonates with a global audience.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: "Illustrator," "Comic Artist"
Conversion:
- Estimated increase in inquiry rate: 10-15%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 69 → 85 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Consistent posting schedule and diverse content types ✅ Engaging with art communities through relevant hashtags ✅ High-quality illustrations that showcase talent and creativity
What Needs Fixing (Priority): ❌ Missing strong CTA and social proof in bio ❌ Untitled external link ❌ No business account for analytics and promotional tools
Biggest Opportunity: Leverage her multicultural background and unique storytelling abilities in both her content and bio to capture a more diverse audience and increase engagement and inquiries.
Positioning Statement: "Julia B. Mello: Where vibrant illustrations meet captivating storytelling, blending cultures and creativity."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update Bio to include a clear CTA and social proof.
- Title External Link with a descriptive, enticing phrase.
- Switch to Creator Account for enhanced insights and tools.
- Review Content Performance to identify key engagement drivers.
- Create New Highlights focused on testimonials and process.
- Engage With Followers via stories and comment interactions.
- Plan a Collaboration with another artist or brand for mutual exposure.
Expected Result: Within 30 days, Julia should expect a noticeable increase in profile visits, engagement rates, and a higher conversion of profile views to inquiries, improving both the visibility and professionalism of her online presence.