Score Breakdown
Critical Issues
Priority: Immediate Action
No business category set
Without a business category, you're missing out on targeted search visibility.
Missing clear call-to-action in bio
Potential customers are unsure what action to take, impacting conversion rates.
Lack of highlights
Only 1 highlight is present, which limits the ability to showcase important content like services or testimonials.
Opportunities
Priority: Quick Wins
Add a business category
Setting a relevant category like "Photographer" can improve discoverability and engagement.
Create more highlights
Add highlights for services, client testimonials, and your best work to guide viewers through your offerings.
Enhance CTA in bio
A stronger call-to-action can increase user engagement and conversion (e.g., "Explore my Yellowstone experience below!").
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
120/150
Why it works:
- • Clearly targets high-end clients by highlighting exclusive prints and unique perspectives.
Option 2: Volume/Bookings Focus
135/150
Why it works:
- • Encourages bookings and direct engagement for services, boosting potential conversion.
Option 3: Community/Growth Focus
130/150
Why it works:
- • Invites community interaction and engagement through tagging, promoting organic growth.
Current vs. Recommended
Character Usage
📊Business Category
✨CTA in Bio
✨Highlight Count
✨Link Strategy
✨Engagement Rate
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include clear profession statements and strong CTAs.
- Link strategies used by top performers often showcase multiple links to engage audiences in various ways.
- Highlight structures that appear consistently involve showcasing work, client testimonials, and promotions.
- Opportunities to differentiate include emphasizing unique experiences and access to exclusive locations within Yellowstone.
Positioning Recommendation: Emphasize the unique access and experiences you offer in Yellowstone. Highlight your personal stories and insights in the bio and content to stand out from other nature photographers.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: "Yellowstone guide", "wildlife photography"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Improved from "Needs Work" to "Good"
Final Recommendations
What's Working (Keep Doing): ✅ Personal storytelling - effectively engages the audience. ✅ Visual storytelling - strong photography that captures the essence of Yellowstone. ✅ Consistent use of location-based hashtags - aids in reaching the right audience.
What Needs Fixing (Priority): ❌ Lack of a business category - critical for searchability. ❌ Bio lacks clarity and direction - needs a clear and engaging CTA. ❌ Minimal use of highlights - expand to improve navigation and information access.
Biggest Opportunity: Enhance the CTA in your bio to drive direct engagement and sales inquiries. This single change could increase conversion by 20%.
Positioning Statement: "Capturing Yellowstone's untold stories through unparalleled access and dramatic photography."
Next Steps
Immediate (Do Today):
- Set a business category to "Photographer."
- Update your bio with a clear CTA.
- Create additional highlights covering key topics like services and testimonials.
This Week: 4. Use a link-in-bio tool for diverse engagement options. 5. Evaluate post performance for content strategy refinement. 6. Plan a consistent posting schedule.
This Month: 7. Explore collaborations with related profiles for cross-promotion. 8. Develop new content themes based on engagement data. 9. Launch an engagement campaign with clear incentives.
Expected Result: By implementing these changes, you should expect a noticeable increase in profile visits and engagement rates, leading to higher conversion and professional presence within 30 days.