Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession or target audience in bio
It's unclear what photographic services or style you specialize in.
Missing call-to-action
There's no clear direction for followers on what to do next.
Only 1 highlight
Not enough highlights to cover essential areas like services, testimonials, or portfolio.
Low engagement rate
Requires attention to improve interaction with followers.
No business or creator account
Lacking access to vital insights and tools for growth.
Opportunities
Priority: Quick Wins
Add a clear profession to your bio
This would improve discoverability and provide clarity on your services.
Include a direct call-to-action
Encourage inquiries or direct followers to a specific link.
Expand highlight collection
Include categories like 'Portfolio', 'Testimonials', and 'About Me'.
Switch to a creator account
Gain access to analytics and enhanced features for engagement tracking.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
142/150
Why it works:
- • Highlights your focus on Edinburgh, capitalizes on high-end commissions, and encourages direct communication.
Option 2: Volume/Bookings Focus
145/150
Why it works:
- • Directs followers to book sessions, focusing on volume and reach within Scotland.
Option 3: Community/Growth Focus
137/150
Why it works:
- • Encourages community engagement and growth by sharing personal adventures and daily updates.
Current vs. Recommended
Character Usage
📊Profession Statement
✨CTA
🔗Highlights
✨Account Type
✨Competitive Intelligence
Top Related Accounts Analysis: Given the lack of related profiles, it's crucial to establish your differentiating factor and actively engage with local and thematic communities. Look into successful Edinburgh-based photographers or content creators leveraging event-focused content.
- Most common bio elements: Highlight location, expertise, and personal connection to content.
- Link strategies: Direct links to portfolios and booking pages are commonly used among top accounts.
- Highlight structures: Successful accounts often include a mix of personal stories, client testimonials, and behind-the-scenes content.
- Opportunities to differentiate: Emphasize your narrative style and unique perspective on Edinburgh's life and events.
Positioning Recommendation: Stand out by becoming the go-to photographer for Edinburgh's dynamic events and scenic moments, blending personal storytelling with professional artistry.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-20%
- Improved search ranking for keywords: "Edinburgh Photographer", "Event Photography"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 28 → 70
Final Recommendations
What's Working (Keep Doing): ✅ Versatile photography style captures diverse subjects. ✅ Personal storytelling in captions adds depth. ✅ Use of high-quality camera brands adds credibility.
What Needs Fixing (Priority): ❌ Bio lacks clarity and focus on profession and audience. ❌ Missing strategic call-to-action for conversions. ❌ Low engagement due to inconsistent posting and lack of specialization.
Biggest Opportunity: Leverage your unique perspective on Edinburgh's vibrant life and events, combined with your storytelling ability, to create a distinct niche in the local photography market. This can significantly increase engagement and conversion opportunities.
Positioning Statement: "Capturing the spirit of Edinburgh's events and landscapes through a unique storytelling lens."
Next Steps
- Revise bio and CTA to immediately convey your photographic niche and invite inquiries ([Do today]).
- Switch to a creator account for access to important analytics ([Immediate action]).
- Expand highlight sections to cover essential areas like testimonials and services ([This week]).
- Engage with local communities by collaborating on projects or events ([This month]).
- Consistent content posting focusing on events and scenic photography to engage and grow your audience ([This month]).
- Analyze engagement patterns to refine content strategies ([30-day goal]).
Expected Result: By implementing these changes, anticipate a 20-30% increase in engagement and inquiries within 30 days, with a stronger market positioning in Edinburgh's photography scene.