Score Breakdown
Critical Issues
Priority: Immediate Action
No clear call-to-action (CTA) in bio
Followers are left without guidance on how to engage or purchase.
Lack of highlights
Missing opportunities to showcase work, client testimonials, and available services.
No business account
Missing out on valuable analytics and promotional tools.
Unoptimized external link
The link title is missing, which reduces click-through rates.
Low engagement rate
Limited interaction with followers, which affects profile growth and reach.
Opportunities
Priority: Quick Wins
Add a compelling CTA in bio
Encourage direct messages or visits to the website for increased inquiries.
Create highlights for portfolio and client work
This will help in better showcasing your work and engage potential clients.
Switch to a Business or Creator account
Gain access to insights and promotional features.
Optimize link title
Use a descriptive title for the external link to increase click-through rates.
Engage with followers
Start conversations and encourage comments to boost engagement rate.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
105/150
Why it works:
- • This bio clearly targets high-end clients by stressing bespoke commissions and directing them to explore the portfolio.
Option 2: Volume/Bookings Focus
123/150
Why it works:
- • This variation focuses on generating inquiries and bookings, especially from local clients.
Option 3: Community/Growth Focus
111/150
Why it works:
- • This bio emphasizes community and engagement, encouraging followers to join a shared journey.
Current vs. Recommended
Character Usage
📊Profile Link
✨Engagement Rate
✨CTA in Bio
✨Highlights
✨Competitive Intelligence
Top Related Accounts Analysis: Without related profiles data, drawing from benchmark practices in the eco-art niche is crucial. Successful accounts often integrate:
- Descriptive bios and strong CTAs to convert visitors.
- Multiple link destinations for portfolio, shop, and contact.
- Engaging highlights to showcase art, process, and client stories.
- Community engagement through collaborations or events.
Positioning Recommendation: Distinguish your profile by emphasizing the eco-art narrative. Highlight collaborations with environmental groups and showcase how your art contributes to broader environmental campaigns. This niche focus can position you as a leader in sustainable art.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-25%
- Improved search ranking for keywords: "Eco-sculptor", "Nature ceramics"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current (
40) → After improvements (75)
Final Recommendations
What's Working (Keep Doing): ✅ Consistent posting schedule ✅ Strong environmental narrative ✅ Process-oriented content resonates well
What Needs Fixing (Priority): ❌ Add clear CTA and optimize bio ❌ Switch to Business or Creator account ❌ Implement highlights for better engagement
Biggest Opportunity: The biggest untapped opportunity is leveraging the eco-art narrative more effectively. Incorporating collaborations with environmental organizations and utilizing highlights to showcase this can significantly enhance reach and engagement.
Positioning Statement: "Eco-sculptor creating nature-inspired ceramics that advocate for environmental change."
Next Steps
- Optimize Bio and CTA (1 day)
- Switch to Business/Creator Account (1 day)
- Engage with Followers Regularly (Ongoing)
- Create Highlights (1 week)
- Enhance Hashtag Strategy (2 weeks)
- Host an Engagement Event (3 weeks)
Expected Result: Achieve a 20-30% increase in engagement and inquiries within 30 days by implementing targeted improvements.