@rolfschroeter profile

Instagram Audit

@rolfschroeter

β€’ 10,027 Followers

78
/100
GOOD

Score Breakdown

Profile Foundation 23/30
Link & CTA Strategy 18/25
Account Configuration 10/15
Content Strategy 17/20
Competitive Position 10/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Urban Sketch Artist | Berlin & Beyond | Books & Blog | Enquiries: [Email]

98/150

Why it works:

  • β€’ Highlights geographical focus and offers direct contact for inquiries.

Option 2: Volume/Bookings Focus

Sketching City Stories | Berlin | Art Books Available | Explore: [Blog Link]

88/150

Why it works:

  • β€’ Emphasizes storytelling and availability of art books.

Option 3: Community/Growth Focus

City Sketches & Music Art | Berlin | Follow for Urban Tales | Blog & Books Below

98/150

Why it works:

  • β€’ Promotes engagement and directs followers to additional content.

Current vs. Recommended

Character Usage

πŸ“Š
Current
45/150 (70% wasted)
Recommended
98/150 (35% used)
Impact
Better optimization

Bio Clarity

✨
Current
Vague
Recommended
Clear profession and CTA
Impact
Enhanced discovery

Engagement

✨
Current
2.3%
Recommended
3% target
Impact
Increased interaction

Highlights

✨
Current
5 basic
Recommended
6-10 strategic
Impact
Better lead qualification

Competitive Intelligence

Top Related Accounts Analysis:

  • Most common bio elements include direct contact info and specific art style mentions
  • Successful accounts link to multiple platforms, increasing cross-engagement
  • Highlights often showcase behind-the-scenes processes and artist features

Positioning Recommendation: Stand out by emphasizing the unique blend of urban sketching and live event art, leveraging Berlin as a cultural backdrop.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: urban sketching, Berlin art

Conversion:

  • Estimated increase in inquiry rate: 15-25%
  • Better lead qualification through improved bio and link clarity

Professionalism:

  • Profile confidence score: 78 β†’ 85 after improvements

Final Recommendations

What's Working (Keep Doing): βœ… Consistent posting schedule βœ… Clear visual style and niche βœ… Use of detailed captions to add depth to posts

What Needs Fixing (Priority): ❌ Convert to business account for better tools ❌ Enhance bio with a clear CTA ❌ Increase engagement through interactive posts

Biggest Opportunity: Engage more with your audience

Positioning Statement: "Rolf Schröter captures the heartbeat of Berlin through urban sketches and live music art, creating a vibrant tapestry of city life."

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