Score Breakdown
Critical Issues
Priority: Immediate Action
Lack of Highlights
Only 2 highlights available, missing out on showcasing services, testimonials, and process which are critical for engagement.
Weak Call-to-Action in Bio
The bio does not guide the audience towards any specific action or highlight unique selling points.
Engagement Drop in Recent Posts
Drastic inconsistency in likes and comments between posts; this could harm algorithmic reach and follower interest.
Opportunities
Priority: Quick Wins
Add 'Services' and 'Testimonials' Highlights
This would provide quick access to critical information for potential buyers and drive engagement.
Refine Bio with Clear CTA
Implement a call-to-action that encourages immediate interaction or conversion.
Utilize a Creator Account
Switch to a creator account for better insights and music usage if applicable to marketing strategies.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
114/150
Why it works:
- • Highlights the uniqueness and historical appeal of the collection, motivating high-end collectors to explore.
Option 2: Volume/Bookings Focus
126/150
Why it works:
- • Promotes the availability and encourages immediate action, ideal for increasing sales volume.
Option 3: Community/Growth Focus
115/150
Why it works:
- • Encourages community engagement and positions the gallery as a thought leader in ceramics.
Current vs. Recommended
Character Usage
📊Bio CTA
✨Link Strategy
✨Highlights
✨Post Engagement
✨Competitive Intelligence
Top Related Accounts Analysis:
- Successful competitors like "Highland Studio + Gallery" and "Signature Contemporary Craft" often use clear CTAs and showcase their artists prominently in highlights.
- "Old Church Pottery Show" utilizes storytelling for engagement, which could be a model for more narrative-driven posts.
- Related accounts often highlight artist biographies and the making process, attracting followers interested in the artistry behind the pieces.
Positioning Recommendation: Enhance your competitive edge by focusing on the storytelling aspect of your pieces. Dive deeper into the history and cultural significance of each collection, perhaps through short video content or IGTV, to foster a stronger narrative connection with your audience.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: "ceramics", "art gallery", "secondary market art"
Conversion:
- Estimated increase in inquiry rate: 20-30%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 62 → 80 (with improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Strong storytelling in post captions ✅ Featuring renowned artists and their unique pieces ✅ Regular updates about new exhibitions and collections
What Needs Fixing (Priority): ❌ Improve highlights to cover more about your services, processes, and testimonials ❌ Enhance bio with a stronger CTA and optimized keyword usage ❌ Refine link-in-bio strategy for better engagement tracking
Biggest Opportunity: Leverage the unique position of selling secondary market ceramics by enhancing storytelling and creating an emotional connection through each piece's history. This could significantly increase engagement and attract serious collectors.
Positioning Statement: "Curators of iconic ceramic artistry, offering unparalleled historical collections for discerning collectors."
Next Steps
- Update Bio (5 mins) - Refine bio with strong CTA and keywords.
- Add Highlights (1-2 days) - Create and organize new highlights for services and testimonials.
- Refine Link Strategy (1 hour) - Implement specific, trackable links in bio.
- Content Audit (1 week) - Review post performance and develop a content calendar.
- Collaborate with Influencers (2 weeks) - Engage with related profiles for cross-promotion.
- Evaluate Account Type (1 month) - Consider switching to a creator account for more insights.
Expected Result: By implementing these changes, expect to see a marked increase in profile visits and engagement, better conversion rates through refined CTAs, and enhanced overall profile professionalism within 30 days.