Score Breakdown
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
150/150
Why it works:
- • Highlights uniqueness and high-end positioning, and includes a call to action for booking.
Option 2: Volume/Bookings Focus
148/150
Why it works:
- • Encourages studio visits and highlights the booking option while promoting a discount code.
Option 3: Community/Growth Focus
150/150
Why it works:
- • Emphasizes community building and engagement, encouraging followers to connect.
Current vs. Recommended
Character Usage
📊Social Proof
✨Link Strategy
✨Highlights
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include clear niche statements and social proof.
- Link strategies used by top performers often include multi-destination tools for streamlined navigation.
- Highlight structures that appear consistently are those focusing on products, testimonials, and collaborations.
- Opportunities to differentiate include emphasizing the unique handmade aspect and local engagement.
Positioning Recommendation: Focus on the handmade and bespoke nature of the jewelry, leveraging the Manchester location as a creative hub to attract both local and international clients.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "handmade jewelry Manchester", "unique jewelry designs"
Conversion:
- Estimated increase in inquiry rate: 25-35%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: Current → After improvements
Final Recommendations
What's Working (Keep Doing): ✅ Engaging with local artisans and collaborations ✅ Showcasing unique, handmade pieces ✅ Maintaining a professional business account
What Needs Fixing (Priority): ❌ Lack of social proof in bio ❌ Inconsistent posting schedule ❌ Engagement rate below potential
Biggest Opportunity: Leverage more social proof in your bio
Positioning Statement: "Eve Redmond Jewellery: Crafting unique, handmade jewelry in Manchester, connecting with a community of bespoke design enthusiasts."
Next Steps
- Enhance bio with social proof and clear calls to action. (Immediate)
- Upgrade link-in-bio to a multi-destination tool. (1 week)
- Develop a consistent content calendar. (2 weeks)
- Create strategic highlights for services and testimonials. (3 weeks)
- Audit hashtag strategy to focus on niche-specific tags. (3 weeks)
- Engage with followers and related profiles. (4 weeks)
Expected Result: Within 30 days, expect a more strategically optimized profile, leading to increased inquiries and follower engagement.