Score Breakdown
Critical Issues
Priority: Immediate Action
No clear call-to-action in bio
Visitors don't know what step to take next.
Biography lacks specificity
Doesn't clearly define niche or target audience.
Link titles are missing or generic
Missed opportunity to guide visitors effectively.
Opportunities
Priority: Quick Wins
Add a clear call to action in your bio
Direct followers to your website or next art event.
Optimize link titles
Use descriptive titles like "Explore My Gallery" or "Shop Artwork".
Incorporate social proof in your bio
Mention any exhibitions or notable sales.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
91/150
Why it works:
- • This bio immediately positions Rafal as an established artist in a specific niche with evidence of high-level participation.
Option 2: Volume/Bookings Focus
84/150
Why it works:
- • Focuses on driving direct sales and inquiries with a straightforward message.
Option 3: Community/Growth Focus
97/150
Why it works:
- • Encourages community engagement and highlights diversity in style and upcoming events.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨Link Titles
✨Social Proof
✨Highlights
✨Competitive Intelligence
Top Related Accounts Analysis: Due to the absence of directly related profiles, examine top-performing art profiles for common strategies such as consistent storytelling, community engagement, and strategic highlights. These accounts often employ narratives that resonate with their audience, which could be beneficial for Rafal to emulate.
Positioning Recommendation: Integrate more narrative-driven posts that tell the story behind the artwork and the artist's journey. Highlighting the emotional connection and the story of each piece can differentiate Rafal in the competitive art niche.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-35%
- Improved search ranking for keywords: abstract art, contemporary painter
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through optimized highlights and bio clarity
Professionalism:
- Profile confidence score: 57 → 75, indicating a more polished and engaging presentation
Final Recommendations
What's Working (Keep Doing): ✅ Engaging in art fairs and exhibitions is increasing visibility. ✅ Use of multiple external links offers diverse pathways for followers. ✅ Consistent thematic use of hashtags aligns content with target keywords.
What Needs Fixing (Priority): ❌ Add clear, descriptive titles and CTAs to each link-in-bio. ❌ Improve bio to reflect specific niche and target audience. ❌ Organize and optimize highlights to communicate value and credibility.
Biggest Opportunity: Leveraging the Edinburgh Art Fair success and client happiness stories in a structured social proof strategy can significantly enhance credibility and attract high-end buyers.
Positioning Statement: "Scottish artist Rafal Pasiecznik captures the essence of contemporary abstract art, transforming canvases into vivid storytelling experiences, showcased at premier art fairs."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Revise Bio (1 day): Implement optimized bio options to enhance clarity and engagement.
- Refine Links (2 days): Update all link titles to be descriptive and value-oriented.
- Engage with Followers (Ongoing): Increase interaction through comments and stories.
- Organize Highlights (3 days): Streamline highlights into strategic categories like 'Testimonials', 'Available Art', and 'Exhibitions'.
- Enhance Content Strategy (7 days): Develop a posting schedule focusing on narrative-driven and event-specific content.
- Evaluate Performance (30 days): Track engagement and conversion metrics, adjusting strategies as necessary.
Expected Result: Increased visibility, engagement, and conversion rates, positioning Rafal as a distinguished figure in the abstract art community.