@petertrnkus profile

Instagram Audit

@petertrnkus

Artist β€’ 1,916 Followers

45
/100
NEEDS WORK

Score Breakdown

Profile Foundation 10/30
Link & CTA Strategy 5/25
Account Configuration 5/15
Content Strategy 20/20
Competitive Position 5/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Contemporary Ceramic Artist | Explore nature & form | Exhibits in [City] | DM for inquiries

98/150

Why it works:

  • β€’ Focuses on high-end exhibits and direct inquiries, appealing to serious buyers.

Option 2: Volume/Bookings Focus

Ceramic & Fine Artist | Art in nature’s form | See latest work ⬇️ | Contact for commissions

95/150

Why it works:

  • β€’ Engages broader audience with an invitation to view work and book commissions.

Option 3: Community/Growth Focus

Exploring art & nature | Ceramic & painting | Follow my journey | Join the art community!

95/150

Why it works:

  • β€’ Encourages community engagement and personal connection.

Current vs. Recommended

Character Usage

πŸ“Š
Current
98/150 (34% wasted)
Recommended
98/150 (optimally used)
Impact
Better optimization

Bio Detail

✨
Current
BCB Fresh 2023
Recommended
Contemporary Ceramic Artist with unique style
Impact
Improved niche clarity

Link Strategy

✨
Current
None
Recommended
Link-in-bio with multiple destinations
Impact
+30-50% engagement

Highlight Utilization

✨
Current
1 basic
Recommended
3+ strategic highlights
Impact
Improved engagement

Competitive Intelligence

Top Related Accounts Analysis:

  • Most common bio elements include niche specialization and clear CTAs.
  • Successful accounts use strategic highlights to differentiate their work.
  • Utilizing multiple link destinations is common among top performers.

Positioning Recommendation: Emphasize your unique approach to ceramics and painting by highlighting the integration of natural motifs and modern techniques in both bio and content.

Expected Impact

Discoverability:

  • Estimated increase in profile visits: 20-30%
  • Improved search ranking for keywords: ceramic artist, contemporary art

Conversion:

  • Estimated increase in inquiry rate: 20-30%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 45 β†’ 70 (After improvements)

Final Recommendations

What's Working (Keep Doing): βœ… High engagement rate with current audience βœ… Consistent posting schedule βœ… Strong narrative in post captions

What Needs Fixing (Priority): ❌ Bio lacks clear niche positioning and CTA ❌ Only one highlight reel, leaving potential engagement untapped ❌ No external links for further engagement

Biggest Opportunity: Add strategic highlights to showcase your art journey

Positioning Statement: "Peter Trnkus is a contemporary ceramic artist exploring the integration of nature and form through unique ceramics and fine art pieces."

Next Steps

  1. Refine Bio: Enhance with niche keywords and a clear CTA. (Immediate)
  2. Highlight Strategy: Develop 3-5 highlights to showcase your work. (1 Week)
  3. Link Implementation: Set up a link-in-bio tool. (2 Weeks)
  4. Engagement Analysis: Use insights to focus on top-performing content. (2 Weeks)
  5. Content Development: Create narrative-driven posts for deeper engagement. (1 Month)
  6. Conversion Metric Tracking: Measure profile visits and inquiry rates. (Ongoing)

Expected Result: Higher engagement and clearer market positioning within 30 days, leveraging strategic highlights and link strategies for growth.

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