Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
The bio lacks specificity about Nikolay's professional focus within photography, which limits discoverability.
Missing call-to-action urgency
The bio's CTA "Dm me for prints" lacks urgency or incentive, potentially losing interested clients.
Minimal highlights
Only 3 highlights present, missing crucial categories like services, testimonials, and FAQs.
No business or creator account
Missing out on analytics and enhanced features available for business or creator accounts.
Inconsistent engagement with posts
Some posts have significantly lower engagement, indicating a need for content strategy adjustment.
Opportunities
Priority: Quick Wins
Add specific photography niche to bio
Mentioning a niche like "Nature Photographer" could improve profile visits by 20%.
Enhance CTA with urgency
A CTA like "Limited edition prints available - DM now!" could boost engagement by 15%.
Convert to a creator account
Access to insights and tools could optimize engagement and growth strategies.
Expand highlight reels
Introducing highlights such as 'Portfolio', 'Testimonials', and 'About Me' could improve client conversion.
Increase posting consistency
Regular posting aligned with top-performing content themes could stabilize and improve engagement rates.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
139/150
Why it works:
- • It targets high-end clients interested in exclusive prints, with a clear niche and CTA.
Option 2: Volume/Bookings Focus
126/150
Why it works:
- • Designed to maximize client inquiries with urgency and specificity in location and niche.
Option 3: Community/Growth Focus
112/150
Why it works:
- • Encourages community growth and engagement by sharing the journey and inviting followers to join.
Current vs. Recommended
Character Usage
📊Profession Stated
✨CTA
🔗Account Type
✨Highlight Count
✨Link Title
✨Competitive Intelligence
Top Related Accounts Analysis: While specific competitor profiles aren't provided, examining top-performing nature photographers focusing on regional themes could unveil common successful strategies. These may include stronger social proof, more engaging highlights, or better use of storytelling through captions.
Positioning Recommendation: To stand out, Nikolay should emphasize Bulgaria's unique landscapes and his expertise in capturing its essence. Creating a narrative around each piece—highlighting the story behind the shot—can engage potential buyers emotionally, distinguishing his work in a crowded market.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-35%
- Improved search ranking for keywords: "Nature Photographer", "Bulgaria Prints"
Conversion:
- Estimated increase in inquiry rate: 30-40%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: [Current: 5] → [After improvements: 8]
Final Recommendations
What's Working (Keep Doing): ✅ Consistent posting schedule with the 365 project ✅ Strong engagement on certain nature-themed posts ✅ Use of storytelling hashtags
What Needs Fixing (Priority): ❌ Lack of a specific professional focus in the bio ❌ Missing urgency and incentive in the CTA ❌ Incomplete highlight strategy and structure
Biggest Opportunity: Leveraging Bulgaria's unique landscapes as a storytelling canvas could build stronger emotional connections with the audience, potentially increasing engagement and conversion rates significantly.
Positioning Statement: "Capturing the untouched beauty of Bulgaria, one landscape at a time."
Next Steps
- Update the bio (profession and CTA focus) - Immediate
- Switch to a creator account (30 minutes)
- Revamp highlight strategy (3-5 hours)
- Optimize link-in-bio title (15 minutes)
- Refine hashtag strategy (1-2 hours)
- Develop a content calendar focusing on high-engagement themes (5-7 days)
Expected Result: Within 30 days, implementing these recommendations should boost engagement consistency, enhance profile visibility, and increase conversion rates by up to 40%.