Score Breakdown
Critical Issues
Priority: Immediate Action
No highlights
Missing key sections for services, testimonials, or portfolio.
Weak CTA
No clear call-to-action in the bio to guide potential clients.
Lack of social proof
No mention of exhibitions, awards, or client testimonials in the bio.
Limited engagement
Posts have low likes and comments relative to number of followers.
Business account category not properly defined
Missing specified business category which affects discoverability.
Opportunities
Priority: Quick Wins
Add highlights sections
Create highlights for testimonials, portfolio, and about the artist to provide comprehensive insights into your work.
Strengthen bio with CTA
Include a specific call-to-action to guide visitors to your website or to book a session.
Include social proof in bio
Mention awards or publications to increase credibility.
Increase use of hashtags
Use relevant hashtags to increase the reach of posts.
Feature professional collaborations
Highlight collaborations or features in renowned platforms or events for added recognition.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
144/150
Why it works:
- • This version highlights awards and directs high-end clients to your gallery, emphasizing exclusivity.
Option 2: Volume/Bookings Focus
137/150
Why it works:
- • Focuses on driving commissions and sales, essential for increasing volume and inquiries.
Option 3: Community/Growth Focus
120/150
Why it works:
- • This focuses on community engagement and invites followers to connect, promoting growth.
Current vs. Recommended
Character Usage
📊CTA
🔗Social Proof
✨Highlights
✨Hashtag Usage
✨Links
✨Competitive Intelligence
Top Related Accounts Analysis: Without a list of related profiles, focus on established artists in your niche. Many successful art profiles use highlights effectively to showcase portfolios and client testimonials. Also, leveraging Instagram stories and reels to showcase your creative process can differentiate your profile.
Positioning Recommendation: Highlight your unique mixed media approach and thematic depth in both bio and content. Consider collaborations with local art communities or galleries and document these collaborations on your profile to build credibility and visibility.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-30%
- Improved search ranking for keywords: "abstract artist", "Houston art"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 4/10 → 7/10 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Frequent engagement with local art events and exhibitions. ✅ Diverse art styles and mediums showcased in posts. ✅ Consistent posting schedule.
What Needs Fixing (Priority): ❌ Add highlights for better profile navigation and showcasing work. ❌ Strengthen bio with specific keyword optimization and CTA. ❌ Use hashtags strategically to boost post visibility.
Biggest Opportunity: There is a significant opportunity to increase outreach and sales by optimizing your bio with a clear CTA and using highlights. This can potentially increase conversion rates by 15-20%.
Positioning Statement: "Uniquely blending acrylic and watercolor to create captivating stories on canvas, bringing abstract themes to life."
Next Steps
- Revamp Bio (Include CTA & Social Proof)
- Create Highlights (Portfolio, Services, Testimonials)
- Enhance Hashtag Strategy (Increase Reach)
- Engage with Local Art Community (Online Collaborations)
- Monitor Engagement Data (Adjust Content Strategy)
- 30-day goal: Increase profile visits by 25%
Expected Result: By implementing these strategies within 30 days, you should expect to see higher profile visits, more inquiries, and better engagement with your target audience, ultimately driving more interest and sales.