Score Breakdown
Critical Issues
Priority: Immediate Action
Excessive number of highlights (90)
Overwhelming for new visitors; needs to be streamlined for clarity and focus.
Generic business category ("None, Artist")
Missed opportunity for more specific categorization that could enhance discoverability.
Lack of strong CTA in bio
No explicit call to action directing followers on the next steps.
Opportunities
Priority: Quick Wins
Optimize business category
Select a more specific category such as "Visual Artist" or "Fine Art" to improve discoverability.
Streamline highlights
Consolidate to 5-10 core highlights to clearly present essential information.
Enhance CTA in bio
Direct followers with a clear action like "Book an appointment to view art in Red Bank, NJ."
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
73/150
Why it works:
- • This version highlights exclusivity and location, appealing to serious art collectors looking for personalized experiences.
Option 2: Volume/Bookings Focus
92/150
Why it works:
- • Focuses on building community and easy access, encouraging direct interaction for potential bookings.
Option 3: Community/Growth Focus
88/150
Why it works:
- • Emphasizes community engagement and inspiration, appealing to a wider audience interested in interaction.
Current vs. Recommended
Character Usage
📊Business Category
✨Highlights Count
✨Call-to-Action
✨Link Strategy
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include specific art styles and direct CTAs.
- Link strategies used by top performers often involve multiple links with clear, engaging titles.
- Highlight structures consistently showcase portfolio, client testimonials, and process storytelling.
- Opportunities to differentiate: Emphasize educational offerings and community-building efforts, a unique angle less pronounced in related profiles.
Positioning Recommendation: Emphasize the dual role of artist and educator. Highlight unique community-building efforts and exclusive art challenges to create a niche not only as a seller but as a leader and mentor in the art community.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-20%
- Improved search ranking for keywords: "Abstract Artist," "Art Educator"
Conversion:
- Estimated increase in inquiry rate: 10-15%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 80 → 90
Final Recommendations
What's Working (Keep Doing): ✅ Engaging storytelling in captions ✅ Diverse link offerings directing to shop and courses ✅ Frequent posting and community engagement
What Needs Fixing (Priority): ❌ Excessive highlights need streamlining ❌ Lack of specific business categorization ❌ Weak call-to-action in bio
Biggest Opportunity: Enhance the educational and community-focused aspects of the profile. By promoting IG challenges and courses more prominently, Pat can attract a niche audience seeking both art appreciation and learning opportunities, potentially increasing engagement by 30%.
Positioning Statement: "Pat Butynski: Melding abstract artistry with community inspiration, offering not just art but a journey in creative expression."
Next Steps
- Revise Bio (Update with strong CTA and specific keywords)
- Streamline Highlights (Within 1 week)
- Implement Link Tracking (Improve link analytics with UTM parameters)
- Consolidate Content Strategy (Focus on storytelling and educational content)
- Engagement Analysis (Track and adjust based on follower interaction)
- 30-day Goal (Increase inquiry rates by 10%)
Expected Result: By implementing these recommendations, Pat should expect to see a marked improvement in both profile visits and engagement rates within 30 days, leading to stronger audience connections and potential sales growth.