Score Breakdown
Critical Issues
Priority: Immediate Action
Low Engagement Rate
Latest posts have minimal likes and comments, indicating a disengaged audience.
Missing Profession in Bio
"Phoenix Artist" is vague and does not specify the medium or style clearly enough.
Ineffective Call-to-Action
The CTA in the bio is basic and lacks a compelling reason for followers to engage with the link.
No UTM Parameters in Links
Current external link is untrackable, missing out on valuable analytics data.
Business Category Not Specified
"None, Artist" does not leverage Instagram's categorization for discoverability.
Opportunities
Priority: Quick Wins
Add Specific Art Medium to Bio
Mention "Acrylic and Digital Paintings" for better discoverability.
Enhance Call-to-Action
Use a more compelling CTA like "Explore the Latest Collection" to increase clicks.
Optimize External Links with UTM Parameters
Gain insights into where traffic comes from by tracking link clicks.
Integrate Location Keywords
Mentioning "Arizona" or "Phoenix" can enhance local engagement and discoverability.
Increase Bio Character Usage
Utilize more of the 150 characters to add valuable information about your art style or process.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
124/150
Why it works:
- • Clearly communicates the art style and target audience, emphasizing uniqueness and customization for high-end clientele.
Option 2: Volume/Bookings Focus
116/150
Why it works:
- • Focuses on volume sales by highlighting shop offerings, aiming to increase bookings and purchases.
Option 3: Community/Growth Focus
127/150
Why it works:
- • Encourages community growth by promoting engagement with art tips and exclusive previews.
Current vs. Recommended
Character Usage
📊Profession Clarity
✨Call-to-Action
✨External Link
✨Engagement Rate
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include clear descriptions of art style and medium.
- Link strategies often involve multiple links to shops, portfolios, and social media.
- Highlight structures generally cover testimonials, art processes, and upcoming events or collections.
- Opportunities to differentiate include emphasizing the fusion of digital and traditional art techniques and targeting niche markets like gaming-inspired art.
Positioning Recommendation: Differentiate by focusing on the unique blend of digital and traditional art techniques, creating a narrative that ties the whimsical art style to the digital age and gaming culture.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-25%
- Improved search ranking for keywords: "Acrylic Art", "Digital Art", "Phoenix Artist"
Conversion:
- Estimated increase in inquiry rate: 10-20%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 53 → 75 (after improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Embracing a unique digital and traditional art fusion ✅ Engaging themes like "Gamer Lisa" that blend culture and art ✅ Utilizing Instagram highlights effectively with six current categories
What Needs Fixing (Priority): ❌ Increase engagement rate by enhancing interaction and content quality ❌ Implement a more strategic link-in-bio setup ❌ Improve bio clarity and character usage for better discoverability
Biggest Opportunity: Focus on creating content that showcases the intersection of digital and traditional art techniques, targeting both gaming and art enthusiasts. Highlight creative processes and behind-the-scenes insights to build a stronger community connection. This could potentially increase engagement rates by 3-5%.
Positioning Statement: "Paintpourium: Merging the whimsical with the digital, transforming spaces through vibrant art."
Next Steps
- Revise Bio and CTA (Immediate) - Enhance clarity and specificity for improved engagement.
- Implement Link Tracking (Immediate) - Use UTM parameters for actionable insights.
- Engagement Initiative (1 week) - Initiate follower interaction to boost engagement.
- Link-in-Bio Tool (1 week) - Improve navigation and increase profile visits.
- Content Calendar (1 month) - Develop and stick to a consistent posting schedule.
- Collaboration Campaign (1 month) - Partner with complementary artists or influencers to reach new audiences.
Expected Result: A 20-30% increase in profile engagement and conversions within 30 days by optimizing bio clarity, CTA effectiveness, and content strategy.