Score Breakdown
Critical Issues
Priority: Immediate Action
No clear, actionable call-to-action in the bio
This limits the conversion of profile visitors to inquiries or sales.
Link title is missing in the bio
Without a descriptive link title, users may not have a clear idea of what to expect when clicking.
Business category is not accurately defined
The category "None, Art" is vague and does not leverage Instagram's categorization for discoverability.
Low engagement on certain posts
Posts like "Happy Friday!!!..." have a significantly lower engagement rate, indicating a potential content alignment issue.
Opportunities
Priority: Quick Wins
Add a compelling call-to-action in the bio
Encourage profile visitors to take immediate action, such as visiting the website or booking a portrait session.
Optimize the link-in-bio with a clear title
Use a descriptive title like "View My Art" to increase click-through rates.
Update business category to 'Visual Artist' or 'Pet Services'
This can enhance discoverability and categorize the account more effectively.
Create a 'Portfolio' highlight
Showcasing your work directly in your highlights can drive more interest and potential sales.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
147/150
Why it works:
- • This bio directly addresses high-end clients by emphasizing exclusivity and the emotional value of the artwork.
Option 2: Volume/Bookings Focus
126/150
Why it works:
- • Clearly targets local clients with a focus on booking, encouraging immediate action.
Option 3: Community/Growth Focus
134/150
Why it works:
- • Encourages community growth and engagement, making followers feel part of a connected group.
Current vs. Recommended
Character Usage
📊Business Category
✨CTA in Bio
✨Link Description
✨Highlight Utilization
✨Competitive Intelligence
Top Related Accounts Analysis:
- Many related profiles focus heavily on animal and pet content, suggesting a community-driven niche.
- Verified accounts like Rescue Pup Coffee Co. indicate the value of credibility in this space.
- Successful profiles use consistent visual themes and strong community engagement.
Positioning Recommendation: To stand out, emphasize the unique emotional storytelling aspect of Marianne's art. Highlight testimonials and client stories in highlights to create a deeper connection with the audience.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 25-30%
- Improved search ranking for keywords: "pet portrait artist," "wildlife artist," "Portland artist"
Conversion:
- Estimated increase in inquiry rate: 15-20%
- Better lead qualification through highlights and bio clarity
Professionalism:
- Profile confidence score: 56 → 75
Final Recommendations
What's Working (Keep Doing): ✅ Storytelling through personal narratives in posts is highly effective. ✅ Engaging captions resonate well with the audience, as seen in higher engagement rates. ✅ The emotional connection to pets in artwork provides a strong selling point.
What Needs Fixing (Priority): ❌ Lack of descriptive link title and clear call-to-action in bio. ❌ Business category is too vague and needs refinement. ❌ Inconsistent highlight focus - needs strategic alignment with brand messaging.
Biggest Opportunity: Leveraging the emotional storytelling in your art to create a distinctive brand voice that resonates deeply with pet owners and memorializes their furry family members. This could potentially increase commission inquiries by 30%.
Positioning Statement: "Transforming cherished memories of pets into timeless works of art, capturing their spirit and beauty for a lifetime."
Next Steps
Revise Bio and Link (1 hour)
- Update with a clear CTA and descriptive link title.
Highlight Optimization (2 hours)
- Add and organize highlights to focus on Portfolio and Testimonials.
Content Calendar Setup (1 day)
- Plan consistent posting schedule with strategic hashtags.
Engage with Related Profiles (Ongoing)
- Build relationships and increase network visibility.
Track Analytics (Monthly Review)
- Monitor website traffic and conversion metrics related to Instagram efforts.
Experiment with Ads (1 month)
- Test local targeting for increased reach and conversions.
Expected Result: Within 30 days, you should see increased profile visits by 25%, improved engagement, and a discernible uptick in commission inquiries.