@oliviawilloughby.art profile

Instagram Audit

@oliviawilloughby.art

Artist • 12,320 Followers

68
/100
NEEDS WORK

Score Breakdown

Profile Foundation 21/30
Link & CTA Strategy 15/25
Account Configuration 8/15
Content Strategy 18/20
Competitive Position 6/10

Optimized Bio Options

Option 1: Collectors/High-End Clients Focus

Fine Art Portraits: Wildlife & Pets Exhibiting Artist | Buy Originals & Prints Featured in American Art Collector

128/150

Why it works:

  • • This bio emphasizes Olivia's artistic focus and credibility with a featured publication.

Option 2: Volume/Bookings Focus

Commission Wildlife & Pet Portraits Originals & Prints Available Shop Link Below | Email for Commissions

125/150

Why it works:

  • • This version drives direct action for commissions and purchases.

Option 3: Community/Growth Focus

Passionate Fine Artist & Wildlife Lover Join My Art Journey | Follow for Updates Shop Originals & Prints Below

132/150

Why it works:

  • • Engages followers to become part of Olivia's artistic journey.

Current vs. Recommended

Element

Current
**Current**
Recommended
**Recommended**
Impact
**Impact**

Character Usage

📊
Current
124/150
Recommended
148/150
Impact
Better optimization

Highlights

Current
19 unstructured
Recommended
6-10 structured
Impact
Enhanced brand clarity

Link Strategy

Current
Single link
Recommended
Multi-link tool
Impact
+50% conversions

Competitive Intelligence

Top Related Accounts Analysis: Based on relatedProfiles, identify patterns:

  1. Most common bio elements among successful accounts
  2. Link strategies used by top performers
  3. Highlight structures that appear consistently
  4. Opportunities to differentiate from the pack

Positioning Recommendation: Position Olivia as a go-to artist for hyperrealistic wildlife and pet portraits with a strong focus on art exhibitions and magazine features. Highlight her unique style and participation in prestigious art events.

Expected Impact

If recommendations are implemented:

Discoverability:

  • Estimated increase in profile visits: 25-35%
  • Improved search ranking for keywords: fine art, wildlife portraits

Conversion:

  • Estimated increase in inquiry rate: 25-30%
  • Better lead qualification through highlights/bio clarity

Professionalism:

  • Profile confidence score: 68 → 85

Final Recommendations

What's Working (Keep Doing): ✅ Engaging content with strong visuals ✅ High engagement rates on posts ✅ Leveraging exhibitions for exposure

What Needs Fixing (Priority): ❌ Lack of strategic highlight organization ❌ Bio lacks authority markers ❌ Single-link strategy limits conversion potential

Biggest Opportunity: Use strategic highlights with 6-10 covers

Positioning Statement: "Olivia Willoughby: Master of hyperrealistic wildlife and pet portraits, capturing life's beauty in every brushstroke."

Next Steps

CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:

  1. Revise Bio (Immediate) - Update with authority markers and CTA.
  2. Structure Highlights (1 week) - Create 6-10 highlights with professional covers.
  3. Upgrade Link Strategy (2 weeks) - Implement a multi-link tool for better conversion.
  4. Content Strategy Review (Ongoing) - Focus on high-engagement themes.
  5. Explore Partnerships (1 month) - Outreach to potential art partners.
  6. Workshop Offering (1 month) - Promote upcoming workshops for additional income.

Expected Result: Olivia should see a significant improvement in traffic and engagement, leading to higher conversion rates for her art sales and a stronger market position.

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