Score Breakdown
Critical Issues
Priority: Immediate Action
No clear profession stated in bio
It’s unclear immediately that you are an artist specializing in paper cutting and collage.
No call-to-action in biography
There's no direction for visitors on what action to take next.
Underutilized link titles
Links have minimal descriptions, lacking compelling reasons for engagement.
Opportunities
Priority: Quick Wins
Add profession and specialization to bio
Clearly state you're a paper cutting and collage artist to improve discoverability.
Optimize CTA in bio
Add a clear call-to-action to guide visitors, such as "shop my art" or "join a workshop."
Enhance link descriptions
Use descriptive titles for external links to better convey value and prompt clicks.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
120/150
Why it works:
- • This bio clearly states the profession, adds a location for relevance, and promotes the Etsy shop for high-end clients interested in unique art pieces.
Option 2: Volume/Bookings Focus
127/150
Why it works:
- • It encourages interactions and bookings by highlighting workshops and commissions, directly addressing potential clients.
Option 3: Community/Growth Focus
130/150
Why it works:
- • This bio fosters community growth by inviting followers to stay updated on cultural events and activities.
Current vs. Recommended
Character Usage
📊Profession
✨CTA
🔗Emojis
✨Social Proof
✨Link Titles
✨Competitive Intelligence
Top Related Accounts Analysis: While there are no related profiles listed, competitive analysis would typically focus on other Ukrainian artists or paper cutting specialists. They usually emphasize cultural heritage, clear CTAs, and vibrant visuals in their profiles.
Positioning Recommendation: To stand out, Olesya should highlight her unique blend of traditional Ukrainian artistry and modern collage work. Emphasizing stories behind each piece and engaging more actively with art communities both online and offline will help solidify her position as a cultural ambassador through art.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: "Ukrainian Art", "Paper Cutting Artist"
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 2/5 → 4/5 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Engaging storytelling in captions ✅ Strong thematic consistency across posts ✅ Active participation in exhibitions and community events
What Needs Fixing (Priority): ❌ Bio clarity and profession specification ❌ Effective use of external link titles ❌ Strategic use of CTAs in the bio
Biggest Opportunity: The single biggest untapped opportunity lies in clearly communicating Olesya's cultural and artistic expertise within her bio and through strategic CTA implementation, potentially increasing her profile visibility and engagement rate by 30%.
Positioning Statement: "Ukrainian Paper Cutting Artist sharing cultural stories through intricate Vytynanka and collage art, inviting audiences to explore art's emotional and historical depths."
Next Steps
CRITICAL: This section is MANDATORY. Provide a clear, numbered action plan for the next 30 days:
- Update Bio ([bio update/account change/etc])
- Add profession and clear CTA (5 minutes)
- Optimize External Links ([time estimate])
- Descriptive titles for links (10 minutes)
- Highlight Strategy ([expected outcome])
- Consolidate highlights to essential categories (1 hour)
- Content Planning ([tracking metric])
- Schedule posts about Vytynanka and exhibitions (2-3 hours a week)
- Engagement Strategy ([content strategy adjustment])
- Interact with similar artists and cultural communities (ongoing)
- Etsy Optimization ([30-day goal])
- Update listings to reflect bio keywords and themes (1-2 hours)
Expected Result: Implementing these recommendations should lead to a noticeable increase in profile visits and engagement, with an estimated 20% growth in Etsy traffic and inquiries over the next 30 days.