Score Breakdown
Critical Issues
Priority: Immediate Action
Lack of Profession Clarity in Bio
The bio does not clearly state the profession or niche providing immediate clarity on what you do.
Missing Effective Call-to-Action (CTA)
Bio lacks a compelling CTA to guide potential clients to take action.
Insufficient Highlight Use
Only one highlight reel is available, missing key segments like services, testimonials, and process.
Low Engagement Rate
Recent posts show low likes and comments in comparison to follower count, indicating insufficient audience engagement.
Opportunities
Priority: Quick Wins
Optimize Bio with Clear Profession and CTA
Adding clear keywords related to your profession and a strong CTA could boost profile visits and engagements by 20%.
Enhance Highlight Sections
Creating more highlight reels, such as "Portfolio," "Testimonials," and "Behind-the-Scenes," could better showcase your work and process.
Engage with Similar Profiles
Engaging with artists and art collectors similar to the related profiles can increase visibility and audience reach.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
130/150
Why it works:
- • Clearly states the art form, availability for commissions, and a call to explore more.
Option 2: Volume/Bookings Focus
112/150
Why it works:
- • Emphasizes transformation and directs to contact and shop, encouraging immediate action.
Option 3: Community/Growth Focus
113/150
Why it works:
- • Focuses on engagement and growth by inviting followers to be part of the creative journey.
Current vs. Recommended
Character Usage
📊Profession Clarity
✨CTA
🔗Highlights
✨Engagement Rate
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include clear artistic focus and location specifics.
- Link strategies used by top performers often involve direct links to their galleries or shops.
- Highlight structures frequently feature processes, exhibitions, and client testimonials.
- Opportunities to differentiate: Emphasize the unique narrative style in art descriptions and the process of creation.
Positioning Recommendation: Develop a stronger narrative around the creative process and emotional impact of art to stand out in a competitive field of contemporary artists, leveraging unique storytelling as a competitive advantage.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-20%
- Improved search ranking for keywords: "Mixed Media Artist," "Contemporary Art"
Conversion:
- Estimated increase in inquiry rate: 20-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: [Current] 52 → [After improvements] 75
Final Recommendations
What's Working (Keep Doing): ✅ Creative and narrative-driven captions ✅ Consistent use of niche-specific hashtags ✅ Engaging with a diverse range of related profiles
What Needs Fixing (Priority): ❌ Lack of profession clarity in bio ❌ Insufficient highlight usage ❌ Low audience engagement levels
Biggest Opportunity: Enhance bio and highlight sections to clearly communicate value propositions and guide potential clients through a structured journey, potentially increasing engagement and conversions by 20-30%.
Positioning Statement: "Transforming emotions and introspection into art, Ojolo offers a unique blend of contemporary and mixed media pieces that invite you into a world of abstract storytelling."
Next Steps
- Update Bio with clear profession and CTA (Today)
- Create Additional Highlights focusing on process and testimonials (This Week)
- Engage More Actively with similar profiles (10 per day) to boost visibility (This Week)
- Develop Content Calendar for consistent posting (This Month)
- Analyze Engagement to refine strategies further (This Month)
- Collaborate with Platforms or artists for increased exposure (30-day goal)
Expected Result: A 20-30% increase in engagement and conversion rates within 30 days of implementing all recommendations.