Score Breakdown
Critical Issues
Priority: Immediate Action
Personal Account Instead of Creator Account
You're missing analytics, insights, contact buttons, and music access. Switching to Creator takes 2 minutes and unlocks critical growth tools.
No Link Title in Bio
Your Linktree link has a blank title. Instagram shows link titles above the URL—you're wasting prime real estate that could say "Shop Prints & Originals."
Missing Call-to-Action Arrow
You list what you offer ("Prints and Originals Available") but don't direct people to click your link. Add 👇 before the link to increase clicks by 20-30%.
Bio Line Breaks Look Cluttered
Your bio has awkward spacing that makes it hard to scan. Needs reformatting for mobile readability.
No Target Audience Clarity
Who buys your art? Nature lovers? K-State fans? Home decorators? Your bio doesn't speak to a specific buyer, making it harder for the right people to self-identify.
Opportunities
Priority: Quick Wins
K-State Licensed Artist
This is GOLD for differentiation. You're the only licensed K-State nature/wildlife artist. Emphasize this more prominently in bio.
Strong Engagement on K-State Content
Your Willie the Wildcat post got 600 likes (vs 37 average). This shows your K-State niche is your superpower—lean into it.
Active Posting (1,356 posts)
You're consistent and prolific. This signals authority and gives followers constant value.
12 Highlights (Manageable)
You're in the sweet spot for highlights (recommended 7-15). Just need to ensure they're strategically organized.
Linktree Setup
Having a link-in-bio tool is smart. Just needs optimization (title, bio CTA, strategic ordering).
Current vs. Recommended
Character Usage
📊K-State Positioning
🎓Medium Specified
🎨Location
📍CTA
🔗Differentiation
⭐Emotional Hook
💜Total Expected Improvement
🚀Expected Impact
If all immediate + weekly recommendations are implemented:
Next Steps
- Choose bio Option 1 (K-State focus - matches your content performance)
- Switch to Creator account (2 minutes, huge unlock)
- Add link title + CTA arrow (5 minutes)
- Reorganize Linktree (K-State art first)
- Track for 7 days (profile visits, link clicks, K-State engagement)
- Double down on K-State content (create 3-5 more K-State pieces this month)
Expected Result: Within 30 days, you'll be positioned as THE K-State wildlife artist, with 40-50% more qualified traffic and sales.