Score Breakdown
Critical Issues
Priority: Immediate Action
No call-to-action or link in bio
Visitors have no direction for further engagement or purchasing.
Biography lacks professional keywords
The bio doesn't communicate your artistic niche or expertise effectively.
Account not set as a Business or Creator account
Missing out on vital analytics and features that can optimize growth.
No highlight reels
Missing opportunity to showcase work, process, testimonials, and other important information.
Low engagement rate
Current engagement strategy needs reworking to build a more active community.
Opportunities
Priority: Quick Wins
Switch to a Creator account
Gain access to analytics and engagement features that can guide content strategy.
Add a strategic link in bio
Direct followers to a portfolio or shop to increase conversions by 30%.
Optimize biography
Include keywords like "Textile Artist" or "Fiber Art" to improve discoverability by 20%.
Create highlights
Include sections like "Portfolio," "Process," and "Testimonials" to engage new visitors.
Engage with hashtags
Start including targeted hashtags to reach a broader audience and increase engagement by 15%.
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
140/150
Why it works:
- • This bio targets serious buyers by emphasizing commissioned work and provides a direct contact method.
Option 2: Volume/Bookings Focus
110/150
Why it works:
- • Directs followers to explore your creations with an engaging hook and downwards CTA.
Option 3: Community/Growth Focus
117/150
Why it works:
- • Engages the audience by inviting them into your personal and artistic journey, fostering community growth.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨Call-to-Action
✨External Link
✨Account Type
✨Highlight Utilization
✨Competitive Intelligence
Top Related Accounts Analysis: Currently, there are no related profiles listed, indicating a unique niche or a possible disconnect in Instagram's algorithm to associate your work with similar accounts. Exploring and engaging with the accounts of other textile artists can help create these connections.
Positioning Recommendation: Focus on crafting a compelling narrative around your art's therapeutic and transformative aspects. Highlight the uniqueness of your textile creations in your bio and posts, using storytelling to differentiate your profile from others.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: Textile Art, Fiber Artist, Handcrafted
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 28 → 65 (After improvements)
Final Recommendations
What's Working (Keep Doing): ✅ Engaging narrative captions that connect with your audience. ✅ Unique art style that differentiates you. ✅ Sharing personal stories that resonate with your audience emotionally.
What Needs Fixing (Priority): ❌ Optimize the bio with clear profession and CTA. ❌ Add a portfolio or shop link to improve conversions. ❌ Utilize highlights to enhance profile engagement.
Biggest Opportunity: Your personal journey from health challenges to artistic creation is a profound narrative that can deeply engage a niche audience seeking meaningful, storytelling-driven art. Emphasizing this aspect could significantly improve engagement and conversion rates.
Positioning Statement: "Transforming life's threads into unique textile art, creating beauty from adversity."
Next Steps
- Convert to a Creator account (Immediate)
- Revamp bio with keywords and CTA (Immediate)
- Add strategic link in bio (Immediate)
- Develop highlight content (1 week)
- Engage with hashtags and related artists (1-2 weeks)
- Implement storytelling content strategy (1 month)
Expected Result: Within 30 days, you should see a noticeable increase in profile visits and engagement, with a clearer pathway for converting audience interest into inquiries and sales.