Score Breakdown
Current vs. Recommended
Character Usage
📊Bio Niche Clarity
✨Link Strategy
✨Highlights
✨CTA Clarity
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements among successful accounts include mentions of unique craftsmanship and regional pride.
- Link strategies used by top performers often include multiple links for shop, class registration, and contact.
- Highlight structures that appear consistently are "Workshops", "Testimonials", and "Shop".
- Opportunities to differentiate from the pack include emphasizing the unique cultural aspects of pottery and leveraging local community collaborations.
Positioning Recommendation: Highlight the cultural and artisanal aspects that make Moya Ceramics unique, focusing on the handmade quality and local community involvement.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 20-30%
- Improved search ranking for keywords: pottery, handmade ceramics
Conversion:
- Estimated increase in inquiry rate: 15-25%
- Better lead qualification through highlights/bio clarity
Professionalism:
- Profile confidence score: 72 → 85
Final Recommendations
What's Working (Keep Doing): ✅ Strong focus on handmade quality ✅ Good use of local hashtags ✅ Engaging workshop promotions
What Needs Fixing (Priority): ❌ Hashtag strategy needs refinement for broader reach ❌ Bio lacks niche clarity and social proof ❌ Limited highlight utilization
Biggest Opportunity: Use more relevant hashtags for better reach
Positioning Statement: "Moya Ceramics Studio: Crafting unique handmade pottery and ceramics for art lovers in Newmarket and beyond."
Next Steps
- [Bio update] (Immediate)
- [Highlight creation] (Within 1 week)
- [Hashtag strategy adjustment] (Ongoing)
- [Link strategy upgrade] (Within 2 weeks)
- [Community engagement] (Ongoing)
- [Content strategy adjustment] (Ongoing)
Expected Result: Within 30 days, expect a 15-25% increase in inquiries and clearer positioning in your niche."