Score Breakdown
Critical Issues
Priority: Immediate Action
Low engagement rate
Posts are not resonating with the audience.
No clear call-to-action in bio
Missing a strategic prompt for followers.
Generic business category
Not fully leveraging account type for artist-focused services.
Inconsistent post content with bio claims
Some posts do not align with the conservation storyteller theme.
Opportunities
Priority: Quick Wins
Include a call-to-action in bio
Encouraging followers to explore the website or contact for inquiries.
Optimize post captions for engagement
Use storytelling to enhance connection with the audience.
Update business category to better reflect niche
Use a more specific category like "Photographer" or "Visual Artist".
Optimized Bio Options
Option 1: Collectors/High-End Clients Focus
98/150
Why it works:
- • It highlights the fine art focus and the storytelling aspect, appealing to high-end collectors.
Option 2: Volume/Bookings Focus
86/150
Why it works:
- • Directly encourages bookings and emphasizes the photographer's niche and location.
Option 3: Community/Growth Focus
98/150
Why it works:
- • Encourages community interaction and hashtag usage, fostering engagement and growth.
Current vs. Recommended
Character Usage
📊Bio Keywords
✨Call-to-Action
✨Business Category
✨Engagement Rate
✨Competitive Intelligence
Top Related Accounts Analysis:
- Most common bio elements: Clear indications of location and specific service offerings are prevalent among competitors.
- Link strategies: Successful accounts often use link-in-bio tools to manage multiple destinations.
- Highlight structures: Many related profiles have highlights dedicated to events, client testimonials, and portfolio showcases.
- Opportunities to differentiate: Emphasizing the conservation storytelling angle more rigorously can set Moriah apart from the competition.
Positioning Recommendation: Emphasize your niche as a conservation-focused storyteller in all aspects of the account, ensuring every element from bio to posts and highlights aligns with this unique angle.
Expected Impact
If recommendations are implemented:
Discoverability:
- Estimated increase in profile visits: 15-20%
- Improved search ranking for keywords: "Conservation Photographer", "Fine Art Prints"
Conversion:
- Estimated increase in inquiry rate: 20-25%
- Better lead qualification through clear CTA and bio clarity
Professionalism:
- Profile confidence score: 61 → 75 after improvements
Final Recommendations
What's Working (Keep Doing): ✅ Highlight reel count is optimal; continue curating content. ✅ Diverse link strategy with multiple destinations.
What Needs Fixing (Priority): ❌ Low engagement rates need to be addressed through content alignment. ❌ Missing strong call-to-action in bio for conversions.
Biggest Opportunity: Capitalize on the niche of "Conservation Storyteller" by creating content that consistently highlights this theme. Utilizing storytelling in captions and refining the bio and content strategy could significantly increase engagement and conversions by 25%.
Positioning Statement: "Crafting compelling conservation stories through breathtaking photography, inspiring action and appreciation for our planet."
Next Steps
- Update Bio (Today): Add a compelling CTA and refine keywords.
- Analyze Engagement (1 day): Understand which posts resonate.
- Optimize Captions (2 days): Focus on narrative-driven posts.
- Enhance Link Strategy (3 days): Implement a link-in-bio tool.
- Reassess Business Category (This week): Ensure accurate reflection of artistic focus.
- Develop Content Series (This month): Aimed at storytelling and conservation themes.
Expected Result: By implementing these changes, anticipate a 15-20% increase in profile engagement and qualified traffic within 30 days.